Aviva

Aviva

We’re one of the UK’s leading insurance companies. We’re here to support people when it matters most – through every stage of life.  

Whether it’s protecting their car, home, health or life, or helping them save for their future and retirement, we focus on what truly matters to over 25 million customers in the UK, Ireland, and Canada.  

But we’re more than just an insurance company. We care deeply about our customers, communities and our people.  

A place where you can shine.  

Here, you can be comfortable being you. We want everyone to feel like they belong. We’re proud of our inclusive culture - one where you can feel valued, supported, and free to speak up and get involved. 

We’ll give you real responsibility and the space to grow. We trust our people to think for themselves, solve problems creatively and make real change. 

From day one, you’ll be given the tools, resources and learning opportunities you need to thrive. And you’ll be surrounded by friendly, supportive colleagues who want to see you succeed. 

At Aviva, we bring out the best in each other - so together, we can build a brighter future for our customers and communities. 

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Our Values

The power of our values comes from their simplicity: Care, Commitment, Community, and Confidence. They bring to life some simple truths about what it means to work here, both today and in the future.

In this short film, discover why Aviva’s values matter in the words of our colleagues:

 

Our values shape how we work and how we show up:

This image is a flat, stylized graphic focused on themes of security, verification, and stability.  The composition features three primary elements:  1. Central Icon The focal point is a large, dark teal padlock. It has a rounded rectangular body and a thick, solid shackle. The design is minimalist, using clean lines without any gradients or shadows.  2. Verification Badge In the center of the padlock is a bright yellow circle containing a small teal checkmark. This symbol commonly represents a "verified" status, a successful authentication, or a completed commitment.

Commitment

Always delivering on our promises, taking accountability and ownership for what we do and learning as we go to be better every day.

1. Central "Heart-within-a-Heart" The primary icon is a nested heart design:  Outer Heart: A large, dark navy (or deep purple) heart that acts as a protective frame.  Inner Heart: A bright, solid yellow heart sits directly in the center. This layering often symbolizes internal health, core values, or "care at the heart" of an organization.  2. Floating Accents Surrounding the central icon are four smaller lavender hearts.  They are scattered in the corners (two at the top, two at the bottom) and vary slightly in size.  These lighter-colored hearts create a sense of movement and "overflowing" kindness or support.  3. Visual Style & Palette Color Scheme: Uses a high-contrast mix of dark navy, vibrant yellow, and soft lavender.  Atmosphere: While the previous image felt structural and secure, this one feels warm and empathetic. The rounded shapes of the hearts give the graphic a friendly, approachable quality.

Care

Building a better Aviva for our customers through supporting and growing our people and speaking up if something isn't right.

1. The Leading Arrow The central focus is a large, multi-layered arrow pointing upward.  It features a vibrant yellow arrow nested inside a bold royal blue one.  This "double-up" design emphasizes a strong sense of direction and momentum, suggesting that "confidence" comes from having a clear, backed-up path forward.  2. Supporting Upward Momentum Surrounding the main arrow are five smaller light blue arrows, also pointing upward.  They vary in size and are positioned at different heights, creating a sense of a rising tide or a collective lift.  Their lighter color keeps the focus on the central "leader" arrow while reinforcing the overall theme of positive progress.  3. Visual Style & Palette Color Palette: A energetic mix of royal blue, sky blue, and bright yellow. This is a classic "trust" palette often used in corporate and financial environments.  Symbolism: The "upward and onward" motif is a direct visual metaphor for increasing metrics, personal development, or market confidence.

Confidence

Using our experience and expertise to shape Aviva for today and tomorrow while understanding and managing the risks.

1. Central Bee Icon The main subject is a stylized bumblebee, viewed from above.  It features a rounded black head and body with alternating stripes.  Notably, only one stripe is a vibrant yellow, while the others are a pale cream color. This mirrors the "pop of yellow" accent seen in your previous images.  The wings are simple, white, teardrop-shaped outlines with a thick black border.  2. Honeycomb Background Surrounding the bee are four pale yellow hexagons.  These shapes represent a honeycomb, a universal symbol for a structured, harmonious, and hard-working community.  Their varied sizes and placement create a sense of an expanding, interconnected network.  3. Visual Style & Theme Color Scheme: Consistent with the others, it uses black, white, and a signature bright yellow, though it introduces a softer cream/pale yellow for the background elements.  Symbolism: The bee is one of nature’s most famous "community" symbols, representing the idea that individual effort contributes to a greater, collective hive. It’s an apt choice for a brand value focused on collaboration.

Community

We work together to make Aviva brilliant and more inclusive for our customers, colleagues, shareholders, and society.

Our Culture

Aviva is for everyone

We value the differences in our people, and we're focused on creating a high performing culture so all our colleagues can shine.

We celebrate individuality and want everyone to be their own unique, brilliant self when they come to work - and to feel they belong. And we find strength in our diversity and a colleague base that reflects the customers and communities we serve.

Encouraging and embracing different views helps us build a broader, more informed perspective - leading to better decisions, greater innovation, and a more inclusive environment. And with 92% of colleagues telling us their leader is effective at supporting inclusion and diversity, we know we’re heading in the right direction.

 

Representing our global workforce

All voices at Aviva deserve to be heard.

Aviva Communities are one of the ways we are working to become a more inclusive organisation. We have established six employee resource groups, bringing together a wide range of support networks from across the business.

From mentor programmes and apprenticeships to social awareness campaigns, these groups help ensure that all our employees have an equal voice and are fairly represented. 

Our communities are:  Ability – driving accessibility for everyone  Balance – supporting gender parity Carers – supporting carers and parents Generations – an intergenerational workplace Origins – embracing cultural diversity Pride – empowering our people to be themselves

Benefits at Aviva

List of all the benefits that Aviva are offering their employees. Benefits may vary depending on role, location and length of service.

  • Bonus opportunity
  • Generous pension scheme
  • Aviva Share Schemes
  • Holiday (and flexibility to buy or sell)
  • Discounts on Aviva products (for example life, health, and motor insurance)
  • Flexible benefits to suit you including sustainability options like Cycle2work
  • Paid volunteering days
  • Private Medical Benefit
  • Wellbeing support
  • Brilliant people policies

Awards & accreditations

External partnerships

Open PET Trading Manager, job opening in Aviva

PET Trading Manager

Retail Manager Leeds LS1 4AZ, UK

PET Trading Manager - Salary £45,000-£60,000 Are you someone who enjoys turning insight into action to drive commercial performance? This is a great role for

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Customer Service Handler

Customer Representative Norwich NR1 3NS, UK

Personal lines, Motor Claims Handler - Starting salary between £26,700 to £29,650 (depending on hours, skills, and experience) plus additional benefits Do you enjoy working

Open Life Insurance Underwriter, job opening in Aviva

Life Insurance Underwriter

Other Stoke Gifford, Bristol BS34 8SW, UK

Life Insurance Underwriter Bristol, Leatherhead, Norwich, Sheffield or York - and we're happy to consider homeworking if none of these locations are within a reasonable commute for...

Open Customer Service Expert, job opening in Aviva

Customer Service Expert

Customer Representative York YO90 1WR, UK

Kick Start Your Customer Service Career with Aviva Customer Service Expert - Starting salary between £26,900 - £30,742 (depending on hours, location, s

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