PR / Media Relations & Social Media Specialist

Job description

NATS is the UK's leading air navigation service provider, handling over 2 million flights each year. We provide air traffic control services from two control centres supporting airports all around the UK, as well as a wide range of commercial solutions to over 30 countries internationally. Our people are at the heart of our purpose to advance aviation and keep the skies safe.

About the opportunity:

Your new role will support the creation and delivery of high impact media and PR campaigns to promote NATS' Technology and product offerings to our customers around the world.

You'll lead on the creation, delivery, and promotion of NATS content across owned, earned and paid for channels, to maximise audience engagement in line with company strategy. You'll also be a key member of our Media Relations team ensuring that all media enquiries are dealt with efficiently and appropriately.

Key responsibilities:

Take part in media relations activities that target media in the UK and internationally, to protect and promote NATS' reputation.

Support our Media Relations operation - managing enquiries from journalists and keeping media collateral up to date.

Prepare and write online materials - news releases, articles, and statements.

Work with internal and external Communications teams and subject matter experts, to devise an ongoing content strategy using digital and traditional communications channels.

Be a leading content creator, producing written and multimedia materials appropriate to the channel and activity.

Own and deliver regular, ongoing measurement and analysis to ensure best practice.

Participate in NATS' response to major incident scenarios, including joining the 24/7 Duty Press Officer roster and staffing the Press Office out of hours at little or no notice if required.

About you:

You'll have significant experience in media relations / PR (in-house or agency) and excellent understanding of social media in B2B & B2C environments (preferably large, complex environments). You'll also understand media relations systems and processes (press cuttings, journalist databases etc.) and be comfortable using them to identify potential issues and opportunities.

Other key requirements include:

Proactive team player with exceptional communication and writing skills.

Excellent news sense and awareness of potential newsworthy or contentious issues.

Superb influencing skills and stakeholder management ability (internal & external).

Self-starter with strong organisational skills to support multiple projects, working to tight timescales.

Able to work at both a strategic and tactical level with strong attention to detail and an appetite to raise the bar.

Evidence of (or ability to learn) skills required for working with the media following a major incident / significant event.

Additional Information:

In addition to a competitive salary, NATS offer an excellent range of benefits which voluntary benefits and retail discounts, generous leave entitlement and a market-leading, defined contribution pension scheme.

We have adopted agile working to provide greater flexibility and increased choice over working arrangements, with the opportunity to work in our modern office facilities as well as remotely (hybrid working).

If you share our passion to advance aviation and keep the skies safe - we would like to hear from you whatever your age, sex, race, faith, sexual orientation, gender identity, gender expression, visible or invisible disability. Individuals that bring different perspectives, skills, life experiences and backgrounds help us be at the forefront of our industry.