Measurement Director - Tesco Retail Media

Job description

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

What you'll be working on

We're looking for a Measurement Director for our Tesco Retail Media UK team. As the single-threaded leader for all measurement topics in the business, this role spans the ongoing provision of Retail data for media planning purposes, end-of-campaign reporting and topics of attribution, as well as third-party relationships with MMM and lift study providers.

This role reports to the Director Strategy & Proposition and will have direct reports of measurement experts that drive learning agendas with top client and agency partners, embedded with the Sales organization.

What we expect from you

For this role, we have identified preliminary goals of:

• Set out a multi-year measurement strategy for approval by the Retail Media lead team, which includes Product, Sales, Ops, and Finance.

• Improve on-platform ROAS by x% for CPG clients. Increase brand-budget revenue covered by third-party measurement studies by y%. For this, train x% of the client and agency relationship teams on our measurement capabilities and best practices.

• In collaboration with Product data science teams, develop technical roadmaps for attribution, retail data sharing, A/B testing and further measurement innovation.

• Collaborate with third-party measurement providers to confirm the omnichannel ROI of the platform towards our clients. Negotiate cost reductions of third-party lift studies by x%.

• Drive external visibility of Tesco Retail Media measurement in industry bodies, with recognition as being best-in-class in industry reviews. Publish x number of case studies and meta-analyses proving superior ROI in key CPG use cases.

Necessary qualifications:

• Past team-leadership role with a focus on media ROI measurement, ideally including Digital, in the CPG category

• Experience in working in matrixed organizations with many Measurement stakeholders and product dependencies, or having served clients of this type

• Have contributed to the Measurement expert community

Preferred qualifications:

• Experience leading a measurement team at a digital platform with offerings in Retail Media, Digital Commerce, E-Commerce

What you can expect from us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact [email protected] to discuss how we can meet your needs.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

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