dunnhumby is the world's leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley's, Macy's, Coca-Cola, Procter & Gamble, and PepsiCo. For
Lead Media Planner Based in London Competitive salary Opening date: 18.09.19 Closing date: 16.10.19
dunnhumby is looking for a talented Lead Media Planner
As a Lead Media Planner with dunnhumby you'll work with a dedicated team leading the media plan and engagement with one of our international FMCG clients; providing them with dynamic media plans based on customer insights, aiming to grow retailer loyalty, build brand value and meet the clients' needs. What you'll be doing:
Develop and manage the client Communications & Media plan to meet customer, client and dunnhumby's goals.
Partner with client to support strategy and objectives through Communications & Media solutions and increase impact with customers and sales.
Develop and share insights and strategic recommendations to shape future programs and support successful multi-channel initiatives.
Develop a deep understanding of your clients' business performance and customer measures and recommend media solutions to grow their sales through increasing loyalty.
Manage relationships with client's relevant contacts across key business units (Retailer teams, Brand, Digital, Loyalty, Shopper Marketing).
Bring innovative solutions to Retail clients and Manufacturers to leverage personalized customer communications through Communications and Media platforms.
Strive to enhance the customer experience to increase engagement and key performance metrics.
Who you'll be working with: In this role you'll work with world class and passionate people using cutting-edge techniques on projects that will have both short and long-term impact. You'll work within a media planning team, alongside a creative team, an analysis team, and a finance team. Externally you'll work with the Client/Supplier via email, over the phone and in person; you'll also have contact with external agencies and sales/marketing supplier contacts. What you'll need: [Essential]
A Bachelor's Degree or equivalent in Business, Communications, Marketing or related field.
Experience with Strategic Media Planning,
Brand Marketing experience
Knowledge of Consumer Promotions
Excellent Knowledge of Media Channels & Digital Communications
Strong project management skills
Sales experience with revenue target
Best in interpersonal, negotiation, and presentation skills
Strong logical thinking, multi-tasks and problem solving skills
Detail oriented with well performance management and tracking
Stakeholder Management (Both Internal and External)
Basic to complex data interpretation skills and the ability to develop visual aids, such as graphs, charts and tabulations
Good command of English; speaking, writing, and listening
Open minded to business requirement and change management
Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture
embraces people’s diverse perspectives and creates a positive environment where everyone
belongs. We’re determined to build a better, more connected world for everyone.