About Tesco

Welwyn Garden City AL7 1GA, UK

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Subject: A female staff member wearing a blue Tesco fleece jacket with red trim over a green high-neck top. She is wearing a Tesco lanyard around her neck, a name badge, a headset, and dark gloves. She is positioned behind a bright blue plastic shopping crate or trolley bin. Foreground: The top rim and handles of a blue crate dominate the immediate lower foreground. Stacked blue shopping baskets are also visible to the right. Background: The store interior features high industrial ceilings with bright overhead strip lighting. Blue Tesco signage is visible in the background, including a sign reading "Scan as you Shop" with an icon of a handheld scanner, and another sign for "Basket Self Service Cash & Card". A green store department sign is softly blurred in the distance to the left. Composition & Lighting: The image is shot from a low angle, giving a clear view of the ceiling structure and signage overhead. The lighting is vibrant and typical of modern supermarket interiors.

Subjects:On the right, a female colleague named Natasha is wearing a blue Tesco fleece jacket layered under a neon yellow high-visibility vest. She wears tortoiseshell glasses, a digital wrist watch, and a white Tesco name badge. She is smiling as she holds up a sheet of printed paper. On the left, a male colleague wearing glasses and a high-visibility vest (orange top, yellow bottom with silver reflective striping) over a blue Tesco shirt looks down attentively at the document with a smile. Foreground: The printed sheet of paper held between the two colleagues forms the central focal point. Background: An office setting with white walls, a round wall clock, noticeboards pinned with information sheets, and computer equipment. Composition & Lighting: The image features a bright, candid composition shot at eye level, highlighted by clean overhead commercial lighting.

Subject: A female staff member with dark, shoulder-length hair, wearing a patterned red and purple top under a black blazer. She has her hands clasped on the counter and is wearing a circular white Tesco badge that reads "Rita, Pharmacy Manager". Foreground: A clean, white pharmacy service counter fills the bottom of the frame. Background: Shelving units stocked with various over-the-counter health and medicinal products displaying clear price labels (e.g. £5, £8.75, £12, £40). A large digital display screen behind her shows a toothpaste or oral health promotional advertisement featuring a smiling child. Composition & Lighting: Shot from a low, medium angle over the counter, illuminated by bright, clean overhead light panels embedded in the white ceiling.

This photograph depicts a smiling female Tesco checkout colleague operating a till inside a store. Subject: An older female staff member with short grey hair and glasses, wearing a blue Tesco fleece jacket with red details. She has a circular Tesco badge pinned to her chest and is holding a black handheld barcode scanner in her right hand. Foreground: A conveyor belt area featuring grocery items, including a bag of salad greens, bananas, and a melon. Part of a till screen is visible on the far left. Background: The checkout till is set against large glass window panels with timber frames, letting in natural daylight. An ATM sign and additional till monitors are faintly visible in the background. Composition & Lighting: Shot from a low, slightly angled perspective near the checkout counter, capturing bright overhead lighting combined with soft daylight streaming through the windows.

This photograph shows a smiling female Tesco colleague arranging clothing on a clothing rack in the store's F&F apparel department. Subject: A young female staff member with long dark hair, wearing black glasses, a headset, and a blue Tesco fleece jacket with red trim. She is smiling as she handles and organises garments on clothes hangers. Foreground: A close-up view of dark plastic coat hangers and light-coloured fabric items on the rack she is working on. Background: The clothing section features various items of clothing displayed on hangers, including jumpers and tops on surrounding racks. The high ceilings feature wooden support beams and bright retail overhead lighting, with blue promotional signs visible in the distance. Composition & Lighting: The shot is captured at a slightly low, medium close-up angle, using soft daylight and bright interior store lighting with a shallow depth of field to keep the focus firmly on the staff member.

This photograph shows a smiling female Tesco colleague filling or arranging stock on a store shelf. Subject: A blonde female staff member wearing a high-collared, long-sleeved blue Tesco jacket. She is smiling cheerfully as she reaches up towards a display on the right-hand side. She appears to be holding a handheld barcode terminal or mobile device in her hand as she works. Foreground: The right side of the image features brightly coloured red and pink packaging on a retail display shelf, partially blurring into the foreground. Background: The background shows a typical supermarket aisle with warm wooden ceiling beams and bright overhead strip lighting. Blurred shelf units, stock displays, and hanging in-store promotional signage are visible further down the aisle. Composition & Lighting: Shot from a low, close-up side angle focusing closely on the staff member's expression, utilizing a shallow depth of field to keep her sharp while softly blurring the aisle behind her.

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Job description

As the F&F Online Fashion Copywriter, you'll bring our brand to life through compelling, trend-led and aspirational content. Creating engaging copy across the F&F website, you'll inspire customers, strengthen brand affinity and drive engagement, all while delivering a consistent and distinctive F&F tone of voice.

- Write clear, persuasive, and engaging copy for our F&F range
- Maintain consistency of F&F tone of voice across product, editorial and marketing content, applying and helping evolve agreed copy guidelines
- Optimise copy using SEO best practices to improve search visibility and organic traffic.
-Use customer insight, performance data and testing to continually improve copy effectiveness.
- Collaborate with online VM, marketing and SEO teams to develop effective campaigns and content strategies.
- Work closely with online operation's on prioritisation and range launches
- Work efficiently to deliver required copy output per week
- Collaborate with marketing and buying on product information when required
- Work with technology and partner teams to explore and develop AI and content tools that improve efficiency, consistency and quality.
- Manage multiple projects and deadlines within a fast-paced environment.
- Write and adapt copy appropriately across different customer journeys, channels and formats
- Contribute to scalable copy approaches, templates and content libraries that improve consistency and efficiency.
- Work collaboratively with other copywriters and creative teams, sharing learning and best practice

Fashion copywriting experience with exceptional writing, editing and proofreading skills.
Strong awareness of fashion trends and in-depth brand knowledge.
Knowledge of SEO best practices and how to create customer-focused digital content.
Excellent communication and stakeholder management skills.
Highly organised, with strong planning and coordination abilities.
Proven ability to manage multiple priorities, work to tight deadlines and deliver high-quality output at pace.
Meticulous attention to detail with a commitment to accuracy and consistency.
Collaborative and proactive team player who thrives in a fast-paced, cross-functional environment.

Desirable: Proficiency in Microsoft Word and PowerPoint, alongside strong commercial awareness and a customer-first mindset.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.

When you join us in this role, you'll be employed by Tesco Stores Limited, the Tesco legal entity responsible for your employment.

Job type: Full-Time
Industry: Sales, Retail, Purchasing
Job Sector: Media
Job Position: Other
City/Town: Welwyn Garden City
Postal Code: AL7 1GA
Address: Welwyn Garden City AL7 1GA, UK
Location: St Albans
Post date: 10/11/2026
Closing date: 10/01/2027
Reference Number: 220003