Senior Marketing Manager, OxfordAQA

Job description

We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.

OxfordAQA is the international exam board that puts fairness first, giving every student the best chance to show what they can do. We are a partnership between Oxford University Press (a department of the University of Oxford) and AQA, the UK's largest provider of GCSEs and A-levels. We share the same values and aspirations as all great schools and teachers and we're proud that many schools see us as their partners, not just their exam board. Find out more here.

The Senior Marketing Manager is responsible for determining and leading the OxfordAQA marketing strategy across core markets to build brand and market share, deliver commercial objectives and achieve sustainable sales growth.

About the Role

OxfordAQA is the international exam board that puts fairness first, giving every student the best chance to show what they can do. We are a partnership between Oxford University Press (a department of the University of Oxford) and AQA, by far the UK's largest provider of GCSEs and A-levels. We share the same values and aspirations as all great schools and teachers and we're proud that many schools see us as their partners, not just their exam board.

The Senior Marketing Manager is responsible for the development and delivery of the marketing strategy and campaigns for OxfordAQA International Qualifications across key segments, and for overseeing the day-to-day operational activity of the marketing team to build brand awareness, and share, maximise profitability and achieve sustainable sales growth in line with departmental/ divisional objectives.

You will develop a strong marketing relationship with OUP and AQA in order to deliver a cohesive marketing strategy, to leverage best practice and drive economies of scale. Day to day activities could include planning a high-profile thought leadership campaign, meeting with stakeholders within the business to get buy-in on a project and writing a brief for an agency for a new initiative. Although this role doesn't have direct line management responsibility, they will delegate and oversee work across the wider marketing team and take on a coaching/ mentoring role within the team.

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

About You

Essential:

• Demonstrable experience of defining and delivering successful marketing strategies, ideally in both B2B and B2C contexts, across the full customer lifecycle
• Experience/ understanding of marketing processes including multi-channel campaigns, lead generation, customer value proposition development, KPI setting, and sales enablement
• Experience of setting KPIs and analysing results to inform future planning
• Excellent organization skills, with an ability to independently manage a varied and busy workload
• Excellent interpersonal, presentation and communication skills, including copywriting
• Willingness and flexibility to embrace change and think creatively to solve problems
• Experience in managing a wide portfolio of projects and responsibilities, and ability to take initiative to drive projects forward
• Strong relationship-building and team-working skills with experience of collaborating, negotiating and influencing key stakeholders in a matrix environment

Desirable:

• Experience of marketing to international audiences
• Willingness to undertake occasional international travel
• Recognised marketing qualification eg. CIM
• Knowledge and experience of the education sector, particularly in relation to qualifications

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

Please see our Rewards and Recognition page for more information.

Queries

Please contact [email protected] with any queries relating to this role.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.