Director, International Experiential Marketing

Job description

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

Within the GCS Marketing organization, the Global Experiential Marketing team leads all aspects of B2B in-person and virtual experiences covering tradeshows/conferences, custom proprietary experiences, client entertainment, virtual forums, go-to-market initiatives and more; all designed to deepen relationships with customers and prospects across the globe.

Reporting to the VP, Global Experiential Marketing, the Director, International Experiential Marketing will be responsible for driving the B2B global event strategy, while leading a team of 3 experiential colleagues that deliver events across Europe and the Asia-Pacific region.

How will you make an impact in this role?

Core Responsibilities:

• Lead the international experiential strategy, design & execution work across multiple teams & markets to bring the global strategy to life, regionally. Events to range from, but not limited to in-person conferences & tradeshows, proprietary customer events, ticketing, sponsorship activations, client roadshows & gifting programs.
• Own and cultivate senior leader and partner relationships, and ensure business objectives are being met.
• Establish measurement plans, and be responsible for reporting/tracking, gathering insights and evaluating initiatives and apply findings to future programs/recommendations.
• Drive investment efficiencies through clear, measurable criteria and analytic rigor.
• Own vendor & agency relationships and provide creative direction in the design and delivery of impactful experiences.
• Build strong working relationships across the team, as well as with business partner groups to ensure good collaboration, efficient problem solving and creative solutioning for delivering on results. Cross-functional teams could include marketing, sales, PR, product, compliance, and executive Offices.
• As a people leader; coach and support colleagues while helping with career development.

Minimum Qualifications:

• Significant years of marketing experience
• Strong professional presence and interpersonal skills with an ability to collaborate, influence, and be a standout colleague
• Critical thinking and problem-solving skills with the ability to exercise judgment and prioritization
• Highly motivated with ability to react and adapt in real time to balance multiple priorities while remaining flexible and calm
• Ability to operate in white space and deliver innovative thinking
• Proven track record of getting results while working autonomously
• Exceptional project management skills and great attention to detail
• Excellent oral and written communications skills

Preferred Qualifications:

• Experience in events and experiential is advantageous
• MBA or equivalent experience preferred

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.