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Job description

HMRC is one of the largest organisations in the UK and we run the biggest digital operation in Government. Our digital business runs the IT behind tax and benefits services for 45 million individual and 4.9 million business customers.

We are making HMRC services and information simpler, clearer and faster for citizens and businesses. To do that, we need content designers who will produce clear and meaningful content, based on user needs.

About the job
As a content designer, you'll work alongside interaction designers, user researchers, product managers and business analysts to help define what will be built. You'll also work with developers to figure out how it can be built.

You'll need to have prior experience designing digital content. As a passionate advocate for clear, jargon-free content, you'll be persuasive and collaborative with a wide range of stakeholders.

You'll be involved in an inclusive and vibrant community within HMRC and across government, and have a career path with a wide range of opportunities.

Role and responsibilities

Your role will include:

  • communicating complex information and processes in a way that makes them simple to understand and use
  • observing user research and usability testing, helping to analyse the results
  • gaining a deep understanding of a service area's business requirements and how to meet them
  • iterating content based on user feedba...
  • Before you apply, we encourage you to learn more about HM Revenue & Customs

    Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

    • iterating content based on user feedback and analysis
    • following good content practices, including fact check, peer review and critiques
    • conveying meaning in as few words as possible
    • working with interaction or service designers to create clear user journeys
    • building collaborative relationships with stakeholders
    • applying the Government Digital Service design principles, styles and patterns

      To apply for this role you should include links to examples of your writing for the web work within your personal statement.

      Essential skills and expertise

      You need to have:

    • experience of writing for the web, with proven ability to create content that is accessible and usable
    • experience of journey mapping and needs analysis to visualise and communicate user needs
    • the ability to take existing content and identify gaps and overlaps
    • the ability to identify and compare the best processes or delivery methods to use
    • experience in using metrics and user feedback to define/refine content
    • an understanding of usability and interaction design, and a basic understanding of user research
    • experience of working in agile teams and an understanding of test and learn approaches
    • skills in convincing people that understanding user needs and a user-centred approach is the best way to present information
    • ability to translate user stories, and propose design approaches or services to meet those needs and manage competing priorities
    • the ability to collaborate, build useful relationships and be able to communicate design decisions clearly

      Desirable skills and expertise

      It would be great if you also have:

    • experience developing content for online transactions, including content for user interface design
    • some experience of wireframing or prototyping
    • a basic understanding of HTML and CSS



      Civil Service pension schemes may be available for successful candidates.


    • Flexible work hours, season ticket loans, great holiday package.
    • Professional development and training programmes and opportunities for continued development.
    • A rare opportunity to impact millions of people's lives through your work.
    • Being part of a supportive community - we are a diverse, cross-disciplinary team with varied backgrounds across the private, voluntary and public sectors.


      If you are applying for a role in an office within a regional centre location or a transitional or specialist site, then the following may apply: Daily Travel Assistance will be available for this role, provided the successful applicant is a current HMRC employee and meets the eligibility requirements outlined in the departments Daily Travel Assistance guidance.

      Things you need to know


      Successful candidates must pass a disclosure and barring security check.

      Successful candidates must pass basic security checks .

      Nationality statement

      Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules .

      If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

      Selection process details

      As part of the application process you will be asked to provide:

    • your CV
    • your personal statement, which should illustrate your experience and skills, and their alignment to the role requirements (1200 words)
    • examples of your writing for the web, shared as links or file downloads within your personal statement

      PLEASE NOTE: Within the sift process, applications are anonymised; please ensure that any work examples shared do not have any personal information that would undermine anonymity (this includes link URLs that include an identifiable name).

      Following the application closing date, you may be invited to a face to face interview. The interview will be conducted by staff from HMRC.

      As part of the interview process, we'll ask you to complete a short content design-related exercise; further details of this will be included with the invitation to interview. During the interview we'll also ask questions that let you demonstrate your experience and technical skills relevant to the role. Bring examples of your content design work with you to the interview so we can discuss them.

      Feedback will only be provided if you attend an interview or assessment.

      Nationality requirements

      Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here .

      Working for the Civil Service

      The Civil Service Code sets out the standards of behaviour expected of civil servants.

      We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

      The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

    Job Sector
    Media, Digital & Creative
    Job Position
    £36,750.00 - £40,930.00
    Newcastle upon Tyne
    Newcastle upon Tyne, UK Show on map
    Post date
    Closing date

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