Charity Brand Manager

Job description

Job summary

The Charity Brand Manager is a critical role in the charity and will be responsible for owning, developing, and strategically sharing Velindre Charity's brand and messaging via multiple marketing and communication channels.

You will be responsible for embedding a cohesive and engaging brand identity to create memorable and consistent branding and messaging across all touchpoints and content.

You will be responsible for managing and overseeing the online shop and merchandise/fashion opportunities.

Main duties of the job

• Develop, maintain, and roll out Velindre Charity brand identity and messaging throughout multiple market routes. Including but not limited to social media, website, literature, charity newsletter, events, and campaigns.
• Protect the Velindre Charity brand, ensuring consistency and identifiability across all market streams, working with internal and external stakeholders monitoring the correct use of logos and messaging.
• Create and action the charities brand, digital and communications strategy, feeding into the overall charity objectives and growing the charity's reputation in the digital space.
• Lead a creative team in planning, delivering, and measuring effective projects to drive revenue and reach across multiple areas of the charity.
• Plan and manage Velindre Charity's digital presence to best reflect the charity, engage supporters and grow the charity's following.
• Engage with internal and external stakeholders, building relationships and capturing content to reflect the charities activities, values, and goals.
• Work with the Fundraising Team to market, recruit participants and promote charity events and products.
• Write influential copy aimed at different target audiences to engage and drive interest in charity activity and cause.
• Plan and roll charity marketing campaigns to raise awareness and funds for the charity, including the promotion of regular giving and legacies.

About us

At Velindre University NHS Trust, we are proud to deliver specialist services across Wales through the Velindre Cancer Centre and Welsh Blood Service, supported by our corporate teams and partnerships with NHS Wales Shared Services Partnership and Health Technology Wales.

As we look to the future, we are preparing for the opening of the new Velindre Cancer Centre (nVCC) in Spring 2027an exciting milestone that will transform cancer care for our population. Located within easy reach of the vibrant city of Cardiff and the stunning Brecon Beacons, we offer a unique working environment that combines innovation, collaboration and an excellent quality of life.

Since our formation in 1994, our dedicated workforce has remained committed to delivering the principles of prudent healthcare across a wide range of roles. We continue to play a vital role in our communities and have ambitious plans to further improve the services we provide.

Everything we do is underpinned by our Trust values. We are caring, respectful, and accountable in how we work with patients, donors, partners and each otherensuring we deliver the highest standards of care while continuously striving to improve.

If you want to work for an organisation that makes a real difference, embraces innovation, and offers rewarding career opportunities in an inspiring setting, Velindre University NHS Trust is the place for you.

Job description

Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Job description
Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Person Specification

Qualifications and Knowledge

Essential

• Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work.
• Previous experience in marketing, promotion and/or communications.
• Detailed understanding and management experience of Charity regulatory compliance requirements.
• Project management experience.
• Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting.

Desirable

• General knowledge of the Charity Sector and Fundraising

Experience

Essential

• Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills.
• Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure.
• Strong external and internal stakeholder management experience
• Proactive 'can do' attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self.
• Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans.
• Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes.
• Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate.
• Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content.
• Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms.
• Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities.
• Highly IT literate - proficient in use of Microsoft Office and digital design software.

Desirable

• Experience of using Microsoft project, Database Software, Hubspot and Oracle software
• Strong analytical skills.
• Experience of working for a non-profit organisation or on overseas challenges.
• Experience in delivering fundraising training.
• Positive, results driven individual.

Other

Essential

• Ability to travel within geographical area effectively
• Ability to work hours flexibly
• Ability to speak Welsh or willing to learn

Desirable

• Ability to travel to local, national and/or international charity events.

Skills and Attributes

Essential

• Creative and innovating thinker, motivated by pushing the boundaries.
• The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills.
• Excellent operational and charity analysis skills
• Robust, confident, 'can-do' attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas.
• Excellent team player with a strong work ethic
• Sound judgment and decision-making skills
• Excellent project management skills. Managing many projects simultaneously.
• Flexible approach to work and ability to meet deadlines.

Desirable

• Awareness of Wales NHS issues

Person Specification
Qualifications and Knowledge

Essential

• Educated to a Degree level or demonstrable qualifications, knowledge and/or experience in donor/volunteer development/fundraising/charity work.
• Previous experience in marketing, promotion and/or communications.
• Detailed understanding and management experience of Charity regulatory compliance requirements.
• Project management experience.
• Qualification in Marketing and/or Promotion at Diploma level or demonstrable experience and knowledge in a marketing/promotion setting.

Desirable

• General knowledge of the Charity Sector and Fundraising

Experience

Essential

• Substantial fundraising management experience including planning, evaluating, and delivering successful events and projects, that drive effective income activity outcomes. Strong project management skills.
• Experience of leading and motivating a high performing teams. Excellent management and leadership skills with the ability to build strong relationships, based on mutual respect and trust, ensuring that the relationships thrive under pressure.
• Strong external and internal stakeholder management experience
• Proactive 'can do' attitude coupled with a demonstrable track record of developing technical processes for new fundraising activities. Experience of planning, scheduling, allocating and evaluating work carried out by teams, individuals and self.
• Proven ability to think and act strategically, planning and evaluating activity and opportunities within the context of the wider programme as well as individually. Ability to translate concepts into effective action plans.
• Experience of managing the interface with corporate communication teams and negotiating strong commercial messaging and outcomes.
• Experience of appraising new ideas and proposals and making decisions to test (or not) as appropriate.
• Proven experience of effective marketing campaigns and brand development. Ability to identify, create and edit strong marketing content.
• Experience of using digital platforms such as email marketing platforms, content management systems and analytics platforms.
• Experience of working within an environment of constant change, often working to very tight deadlines and potentially changing priorities.
• Highly IT literate - proficient in use of Microsoft Office and digital design software.

Desirable

• Experience of using Microsoft project, Database Software, Hubspot and Oracle software
• Strong analytical skills.
• Experience of working for a non-profit organisation or on overseas challenges.
• Experience in delivering fundraising training.
• Positive, results driven individual.

Other

Essential

• Ability to travel within geographical area effectively
• Ability to work hours flexibly
• Ability to speak Welsh or willing to learn

Desirable

• Ability to travel to local, national and/or international charity events.

Skills and Attributes

Essential

• Creative and innovating thinker, motivated by pushing the boundaries.
• The ability to influence others to implement improvements. Excellent interpersonal, communication and negotiation skills.
• Excellent operational and charity analysis skills
• Robust, confident, 'can-do' attitude that thrives on challenges and remains calm under pressure and accepts challenging ideas.
• Excellent team player with a strong work ethic
• Sound judgment and decision-making skills
• Excellent project management skills. Managing many projects simultaneously.
• Flexible approach to work and ability to meet deadlines.

Desirable

• Awareness of Wales NHS issues

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the .

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. .

Additional information
Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the .

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. .

Employer details

Employer name

Velindre University NHS Trust
Address

Velindre Cancer Centre

Velindre Road

Cardiff

CF14 2TL

United Kingdom

Employer's website