Assistant CRM Manager

Job description

Assistant CRM Manager

Join Sperdrg Head Office- Make a Real Difference Every Day!

Location: East Croydon

Hors: 37.5 | 9.am - 5.3pm - Hybrid working available depending on role responsibilities with days working from home and 3 days in or stylish, modern and collaborative office close to East Croydon Station.

Salary: Competitive

Why Sperdrg?

Passionate abot Beaty and Health? Want to be part of an innovative, trend setting retailer? Or vibrant Head Office, based by East Croydon station is a fantastic environment filled with hndreds of brilliant personalities.

We're a team that pts or cstomers and or teams at the heart of everything we do. At Sperdrg, we aim to be the best in accessible health & beaty, loved by or cstomers for vale, choice, friendly advice, service and fn.

Or sccess comes from or people - they make the difference. We're all abot personality, we have fn, and we work hard to deliver That Sperdrg feeling.

Here's the excitingbit... A day incldes:

In this roleyo are spporting and co-creating the delivery and exection of CRM activityacross the member base of 9 million cstomers. Yo will be delivering highlycreative, personalised and relevant commnications that Sperdrg members knowand love. All campaigns will drive online & offline cstomer behavioralongside the CRM KPIs. Sees every interaction with the cstomer as anopportnity to delight them and comfortable sing different platforms tocommnicate with them. nderstands cstomer needs and empowers others to removeany barriers to deliver great service. ses positive langage and behaviors inall interactions with cstomers and colleages, bilding trst and rapport. Alwaysprioritises actions which delight the cstomer/colleage. Sggests and spportsnew ideas and ways of working which are designed to improve service.

Key Responsibilities:

Yo will beresponsible for the implementation of CRM campaigns to develop and grow theSperdrg Health & Beatycard loyalty scheme.

Co-create the CRM & Loyalty activity plan, ensring all campaigns arecstomer first and strive to increase the core CRM KPIs - Sales Participation,Acqisition and Active Member Rate.

Lead and champion all things creative, constantly searching for anddiscovering the latest indstry trends, creating highly engaging andrevene-driving campaigns, ensring they're frther driving the channel'sengagement metrics and objectives.

Work with key stakeholders to bild strong, atomated, lifecycle andcross-channel campaigns, delivering the right message at the right time. Thisincldes reporting back on KPIs and recommending on optimisation.

Lead on creating and delivering highly personalised and sophisticated,indstry-leading mlti-channel campaigns.

Work closely with the Email Design Team to constantly be improving theeffectiveness of digital commnications.

Work with key stakeholders across Commercial, eCommerce, Marketing andSpplier teams to bring campaigns to life cross channel, inclding email, psh,SMS and social where appropriate - driving sales and cstomer engagement.

Take a data-driven approach to CRM, sing insight to inflence and enhancestorytelling and retention. Ensre CRM activity is personalised tilising theappropriate data segmentation to gide CRM targeting and content variation.

Ensre all campaigns are performing against key performance and engagementmetrics.

Be the voiceof cstomers and orchestrate the organisation to live the brand prpose andinspire a cstomer-first cltre to bild cstomer love in every tochpoint ofor O+O platform.

Confidentlycommnicates, challenges and gives feedback to others.

Encoragesteamwork & collaboration between their own team and others.

Recognisesthe strengths & contribtion of varios teams, bilds on networks tonderstand priorities of others and how to add vale.

Seeksfeedback and listens to it, takes responsibility to find positive otcomes andsoltions.

Generatingideas and feeling that they can be shared both within their immediate team andalso otside of the team.

Person Specification:

-4 years' experience in a similar CRM role within retail, (Health & Beaty preferable bt not essential).

Mst be commercially driven, cstomer-centric with solid nderstanding of cstomer lifecycles.

Attention to detail.

A creative mindset is a mst.

Social, can-do attitde.

A natral flare for copywriting.

Proven track record in end to end campaign management and analysis isessential.

Evidence of sing insight and data to drive improvements and ongoing test andlearn across all elements of CRM delivering strong ROI figres.

Is confidentsing data to make tactical decisions.

Isknowledgeable abot yor specialism and has an awareness of their wider marketand to spport with the crrent trends in their bsiness area.

Activelylooks for new ways of working throgh Ai that wold benefit the bsiness andmove things forward.

Activelydeveloping yor ability to se AI effectively and think critically abototpts.

StrengthenHman Toch - Keeping the hman element strong: Balancing AI efficiency withhman coaching, empathy, and team cohesion.

Here's what's in it for yo:

33 days holiday rising to 38 days with length of service. (inclsive of bank holidays)

staff discont codes for yorself and a family member or friend.

3% discont on Sperdrg Own Brand Prodcts both in store and online.

Hybrid working patterns available depending on role responsibilities with days working from home and 3 days in or stylish, modern and collaborative office close to East Croydon Station.

Company pension matching and bons.

We offer Stream - a money management app that gives yo access to a percentage of yor pay as yo earn it.

Being part of more! We are part of a grop who work closely with Savers, The Perfme Shop and Three K.

We are part of A.S. Watson Grop, the world's largest international health and beaty retailer with over 15,7 stores in 5 markets!

nrivalled Learning and Development programmes.

Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and spport.

Come and be part of something special!

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