Sage – Cultivating Confidence for Women and Non-Binary Leaders in Tech
Category: Gender (Equality & Identity), Training & Development
In March, our London office buzzed with energy as we celebrated the close of the Thrive in Product pilot programme. More than just a graduation, it marked a turning point for female and non-binary technical talent at Sage, proving that when we invest in our people, we redefine what’s possible in tech.

The Catalyst for Change
Thrive in Product is a pilot development programme created to support women and nonbinary colleagues in Product to build confidence, amplify their impact, and thrive at every stage of their product careers.
Designed around learning, coaching, sponsorship and community, the programme brought together masterclasses, expert sessions, 1:1 and group coaching, and peer buddy groups. Together, participants explored topics such as confidence and impostor syndrome, leadership presence and influence, sponsorship and personal brand, and navigating bias in Product roles—always grounded in real, lived experiences and practical application.
The programme exists because confidence, visibility and representation still present real challenges in Product and tech. Thrive in Product was created in direct response to what colleagues told us they needed most: belief, advocacy, community, and practical tools to succeed, and to lead, on their own terms.
Participants described the programme as “transformative” and “catalytic.” It’s greatest power was in how it empowered its cohort to step into the spotlight at the centre of innovation.
Key Takeaways from our Alumni
Owning the Narrative: Thriving means owning your voice and your expertise. Participants reported a shift from battling imposter syndrome to leading with strategic confidence.
Visibility through Sponsorship: By providing access to high-impact projects, the programme put names “on the map,” opening doors to senior-level opportunities.
Radical Intentionality: Alumni are now prioritising self-investment over people-pleasing, setting boundaries, saying “no” to distractions, and advocating for their own career progression.
“The biggest shift was the ability to advocate for myself.”
— Thrive in Product Participant
The Final Celebration🎉
This video captures the final celebration event, where across the day, participants shared their stories through panel discussions, reflected on the growth they’ve experienced, and celebrated the impact they are already making in their roles. Managers, sponsors and the wider Product community joined to listen, learn and celebrate alongside them. Watch the highlights from the event below:
From powerful personal reflections to moments of connection, laughter and pride, the energy in the room was a reminder of why programmes like Thrive in Product matter. The final day wasn’t an ending – it was a marker of momentum, confidence and community that will continue well beyond the programme itself.
Join a Community That Thrives
This is the heart of Life at Sage — empowering the innovators and changemakers within our teams to truly come to life. While the pilot may be over, the programme and its influence on colleague development, and the community of ambitious, thriving individuals it created, are only just getting started.
Ready to grow your career in a space that values your unique voice? View our company profile and job openings below.
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