Diversity Jobs equals success for Nationwide

Diversity Jobs is Nationwide’s most successful job site for hiring staff

Executive summary:

Like all businesses, Nationwide needs to attract a diverse workforce with strong skills and the right level of experience. Over the past three years Diversity Jobs has worked closely with Nationwide to drive awareness of its employment brand through the best channels to reach the best audience. The success of this has resulted in Diversity Jobs being named as Nationwide’s most successful job site for hiring staff outside of aggregators and its own career site.

– Nationwide has recruited 68 employees through Diversity Jobs in the past year, in positions ranging from entry level to senior posts, more than all other job sites combined

– DiversityJobs.co.uk advertises over 90,000 jobs per year

– DiversityJobs.co.uk and thebigIDEA.co.uk receive 200,000 unique visitors per month

About Nationwide:

Nationwide is the world’s largest building society, with 15 million members, around 17,000 employees and 700 branches across the UK. The company is a top-two provider of household savings and mortgages, and has a relationship with around a quarter of all UK households. An award-winning employer, Nationwide is ranked sixth in the 2015 Best Companies’ 100 Best Big Companies to Work For list, and is included in The Times Top 50 Employers for Women for the third year in a row. CEO Graham Beale has also been named the Most People-Focused CEO at the HR Excellence Awards 2015.

Challenges:

Nationwide identifies a need to do more to promote and increase diversity at a senior level, and is working hard to attract more diverse talent. Alongside this is the challenge of discovering and supporting existing employees who have real potential and desire to develop within the business.

Ann Brown, HR Director at Nationwide, says: “We need to ensure we get the right person for the job while making sure that everyone – no matter who they are or what their background is – feels they have an equal chance of being selected for a senior management role. For example, we want to make more progress in helping people from ethnic backgrounds reach senior levels within the society.”

How Diversity Jobs helped:

Over the last three years Diversity Jobs has worked closely with Nationwide to help build and strengthen its employment brand, driving awareness of the company as an employer of choice to a skilled, diverse audience.

Nationwide career opportunities are featured on DiversityJobs.co.uk, the UK’s largest diversity and inclusion (D&I) focused careers website that is highly accessible and speaks up to 20 different languages. Articles relating to Nationwide as a diverse employer of choice, including news, employer focus stories and blogs, are also regularly featured on thebigIDEA.co.uk. This website is powered by Diversity Jobs and pulls together everything that jobseekers, employers, industry experts and policy makers need in one easy-to-use, accessible place, making it one of the most powerful D&I tools available to businesses today. Both websites together attract a huge audience of over 200,000 unique visitors every month.

Lee Griffiths, Brand and Attraction Manager at Nationwide, says: “With Diversity Jobs, and particularly thebigIDEA.co.uk website, we are pulling in a far wider audience of diverse candidates than any other job site. It’s a unique proposition for a job board which generally doesn’t do that value-added content for its users. Diversity Jobs has the same goals as we do: to reach people interested in reading about that job and drive awareness of Nationwide as a D&I employer of choice.”

Results:

In the last year alone, Diversity Jobs has enabled Nationwide to recruit 68 employees in positions ranging from entry level to senior posts. This is a higher number than Nationwide has achieved with all other paid external job sites combined.

Less easy to quantify is how Diversity Jobs has helped strengthen Nationwide’s employer brand. Over the past three years, Nationwide has benefitted from a membership package that includes unlimited job and content postings to targeted audiences, brand marketing, account management and best practice advice. Working together, these tools have helped change any pre-conceived ideas potential employees may have about Nationwide. Since working with Diversity Jobs, Nationwide has been listed among the The Times Top 50 Employers for Women.

Supporting visuals or quotes:

“Diversity Jobs is fantastic because we can’t necessarily reach the right audience as well as Diversity Jobs can. It’s about getting in front of people who need to see it. I’ve seen a quote that says: ”Content is king, but distribution is queen. And she wears the trousers”. If it’s not on the right channels to speak to the right people then it falls on deaf ears.”

Lee Griffiths, Nationwide Brand and Attraction Manager at Nationwide

VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email [email protected] for more information.

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