Embracing authenticity: Understanding code switching and its impact on our colleagues

We believe that our strength lies in our diversity and the unique perspectives each of our colleagues bring to the table. As part of our commitment to fostering an inclusive environment, we recently explored the concept of code switching during Race Equality Week.

Code switching, the practice of altering one's speech, behaviour, or presentation based on social surroundings, is a reality for many of our colleagues. This article shares invaluable insights from our colleagues, shedding light on their experiences and offering guidance on how we can all contribute to creating a workplace where everyone feels comfortable being their authentic selves.

Understanding code switching

Code switching can mean something different to different people. Many of us don’t even realise we’re doing it. Let’s take a look at how it plays a role in the lives of some of our colleagues.

“For me, code switching means that I’ve often felt like I’ve had to change expressions, words, even my body language in the workplace.”

JoJo

“I experience using a lot of code switching as part of everyday life. Fitting in at work means you might adopt a work voice or persona; you might choose your words more carefully. You want to be as effective as possible in communication, but you’re often picking up the weight and slack of other people and their unconscious biases.”

Saielle

“At schooling age, I was living in an area that wasn’t very diverse. The first time I ever fasted, I felt very anxious as people around me at school didn’t know what fasting was or the importance of it. I think back to this a lot, as it’s when I started code switching before I knew what it was. I’ve now come to terms more with who I am and am comfortable with all the different facets of myself.”

Aroob

“I started code switching when I moved to the UK, 19 years ago. I am British but was born in Zimbabwe. I have experienced racism and faced biases of people thinking I wasn’t good enough because of the colour of my skin. Until very recently, I didn’t realise how deep the impact of this was, and thinking about this topic for Race Equality Week has given me time to think about code switching and how it impacts everyone.”

Farai

The impact of code switching on wellbeing

While code switching can be seen as a skill, our colleagues emphasise its potential negative impact on wellbeing.

“I find it really stressful. I have a feeling of needing to be the best because I want to prove my place on the team. People in the past have told me I’m the ‘token Black person’ which is really hurtful. I’ve realised that I need to be kind to myself. I use my experiences to educate people in the moment and that helps me have better relationships and psychological safety with others.”

Farai

“I see code switching as a skill because growing up I was very shy, but now I can speak to everyone. Looking back though, when I started needing to do it, it was for survival. It was a performance. I had to put on a mask and pretend to be someone else. It’s draining. At some point, I started suffering from imposter syndrome because I wasn’t being myself. I have got through it with great line managers, especially at Sainsbury’s, because they didn’t put an expectation on me that I should change who I am. I’ve also come to realise that like me, every single person is an individual with unique traits.”

JoJo

“Some days are really exhausting. One of the things that keeps me grounded and helps me leverage code switching as a skill, is connecting with people with similar lived experiences, and people close to me whom I trust. I have started to see code switching as a tool. I’ve started sitting on panels and speaking publicly to raise awareness of how autistic people live and work alongside other people. For most of my life, I didn’t have language for this, and now it feels good to be able to talk about these things. My advice would be to find people who can help you recharge after a rough day.”

Saeille

The role of managers and allies in fostering authenticity

Our colleagues highlight the crucial role that managers and allies can play in creating an environment where everyone feels comfortable being themselves.

“My manager demonstrates active allyship by looking for ways to be inclusive. I was appointed Talent Lead for my region very early in my role, because my manager recognised my strength and skillset. This has helped me to build confidence and form relationships. I’m a year in and I love my job and my peers.”

Farai

“When I was working in a convenience store, I was planning a team night out and I got a list of requests from my Store Manager, making sure that everyone was included with alcohol-free options, halal options and some other requests. Although those requests weren’t relevant to my needs, it made me realise that I could make reasonable requests, such as adjusted hours when fasting, and not feel guilty about it.”

Aroob

How can allies help make a difference?

It’s the responsibility of all of us to make sure we’re contributing to an environment where everyone feels comfortable being their authentic selves. Here’s how.

“One easy thing for me is to ask about name pronunciation. If you’re code switching or masking, when your name is pronounced in an anglicised way, it can be a prompt to make them feel that they need to speak that way. If you ask about pronunciation, it’s an invitation for them to present themselves authentically. Be curious and ask questions and let people know you want to hear their unique perspective.”

JoJo

“Reassure people it’s safe to be themselves. If you see someone shutting down, let them know that hearing about their lived experiences is really important to you. We’re not all therapists, so it’s about making space for people to open up in a measured way, without pushing, prying, or using someone as a human search engine. There’s a balance to be struck.”

Saeille

Conclusion

As we reflect on these powerful insights, it's clear that understanding code switching is crucial for creating a truly inclusive workplace. By recognising the experiences of our colleagues and taking active steps to support authenticity, we can build stronger relationships and teams at Sainsbury's.

We’re committed to being active allies, staying curious, and learning from the people around us. Together, we can make every action count towards equality, ensuring that Sainsbury's is a place where differences are celebrated.

A huge thank you to all our colleagues for sharing their lived experiences.