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People Like Me aims to support recruitment of girls into STEM subjects post-16, particularly those that girls typically do not choose such as physics and engineering. Currently physics is the third most popular A-level for boys but only the nineteenth for girls, and of 14,000 engineering apprentices, only 450 were girls. Failing to recruit girls into these areas is not only limiting for the girls (as they miss out on great careers in exciting areas) but also represents a real threat to the UK economy.
People Like Me helps to address the lack of girls in these areas by showing the girls that people with similar personality traits and aptitudes are happy and successful working in STEM.