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E2W is the go-to place for financial institutions to collect the gender dividend.

“We created E2W because we had a unique solution to a common problem faced by women pursuing careers in financial services. We are as passionate today about solving the challenges women continue to face as we were 15 years ago.”

– Tina Freed, Co-Founder of E2W

Our story

The idea for E2W came when husband-and-wife team, Tina and Mark Freed, experienced first-hand the frustration of choosing between a career they loved and being the type of parents they wanted to be.

At the same time, they saw a clear opportunity in the business, social and economic folly of letting so many talented parents reluctantly leave city careers behind them because they felt they had no other choice.

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