ABOUT
#ChangeTheBrief Alliance is a not-for-profit partnership between agencies of every size and type - media, creative, design, PR - and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.
The Alliance provides an on demand and face to face learning programme and community to all of its members, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a zero-carbon world.
Alone, agencies will struggle to make a difference, but together we’re a formidable force that has the expertise to disrupt, influence and initiate real change. And that could make a real difference to attitudes, lifestyles, behaviours and ultimately, our future on the planet.
The idea of #ChangeTheBrief originated with Mindshare, who asked Purpose Disruptors to help move it from a single agency initiative to the collective power of the entire industry working together via #ChangeTheBrief Alliance.
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