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The 30% Club launched as a campaign in the UK in 2010 and has since expanded to twelve other countries. Accelerated progress has been achieved through the leadership of our member Chairs and CEOs. In addition to the critical recognition that better gender balance leads to better results, five factors created a replicable formula for success:
- a measurable goal with a defined timetable
- supportive public policy that acknowledged that the status quo was unacceptable
- change driven by those in power
- openness to collaborate
- a concerted and consistent series of actions and programmes.
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