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Job description

HMRC is one of the largest organisations in the UK and we run the biggest digital operation in Government. Our digital business runs the IT behind tax and benefits services for 45 million individual and 4.9 million business customers.

We're making HMRC's services and information simpler, clearer and faster for individuals and businesses. To do that, our GOV.UK team needs content design leaders who understand the web, technology and people.

About the role

As a Design Lead for HMRC's GOV.UK team, you will maintain an overview of the work taking place across the team. Our team design HMRC guidance published on GOV.UK, and work in collaboration with service teams to produce content that supports users from the start to finish of their journey.

You will help the team develop their relationship with partners, including dealing with issued as needed. You will also work with our leadership team to help coordinate and integrate GOV.UK content design across our delivery centres and interactive services.

You will be responsible for building design culture and expertise, playing a key role in embedding digital design skills across design teams.

You will lead a team of content designers, helping to build a collaborative environment, communities of practice and grow HMRC talent in the content design profession.

Your role will include a wide range of activities, including:

  • leading a team to deliver high-quality, user-focused content for GOV.UK and meeting GOV.UK style and design standards
    helping team members identify ways to improve content and user journeys (for example, simplifying complex content and improving findability)

  • developing working relationships with subject matter experts, GDS and other colleagues

  • leading quality assurance, including peer review, fact check processes, and design critiques

  • establishing and managing content maintenance processes

  • monitoring and analysing the performance of content and tools, and working with the wider team to understand user behaviours and feedback

  • helping the team work in an agile environment with rapidly changing deadlines, workloads and goals

  • effective demand and resource planning in collaboration with operations and scrum team management

  • line-managing a design team

  • working as part of the design leadership team to enable strategic and organisational change

    Design Leads report to the Digital Head of Design.

    Person specification

    The following skills and experience are essential:

  • design and creation of content that is accessible, usable, findable and based on user needs (you'll need to include examples of recent content you have designed, or that have been designed by a team that you have led, as links within your application)

  • wider content design activity such as developing content strategy, knowledge management, information architecture, or search engine optimisation

  • working in collaborative environments while maintaining effective performance

  • content design leadership, coaching and mentoring

  • excellent communication, organisational and decision-making skills

  • stakeholder engagement: collaborating, communicating and developing understanding and support of user-centred design

    It would be useful if you also have skills and experience in:

  • working in an agile environment with multi-disciplinary teams

  • knowledge of digital transformation

  • familiarity with GOV.UK style, plain English standards or the GDS service manual

  • prototyping experience



    Civil Service pension schemes may be available for successful candidates.


    If you are applying for a role in an office within a regional centre location or a transitional or specialist site, then the following may apply: Daily Travel Assistance will be available for this role, provided the successful applicant is a current HMRC employee and meets the eligibility requirements outlined in the department's Daily Travel Assistance guidance.

    Things you need to know


    Successful candidates must pass basic security checks .

    Nationality statement

    Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules .

    If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

    Selection process details

    As part of the application process you will need to provide:

  • Your CV

  • Your personal statement (maximum 1200 words), including links to recent content design examples

    Please ensure that any portfolio or work examples shared do not have any personal information that would undermine anonymity (this includes link URLs that have an identifiable person's name).

    An initial sift based on your CV, technical experience, and portfolio may be held if a large number of applications are received. If you progress to a full sift everything will be considered.

    Following the application closing date, you may be invited to an in-person interview. The interview will be conducted by staff from HMRC.

    We'll ask you to complete a short design-related exercise for the interview. Further details of this will be included with the invitation to interview.
    Feedback will only be provided if you attend an interview or assessment.

    Nationality requirements

    Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here .


    Candidates in their probationary period are eligible to apply for vacancies within this department.

    Working for the Civil Service

    The Civil Service Code sets out the standards of behaviour expected of civil servants.

    We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

    The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

  • Industry
    Job Sector
    Job Position
    £50,010.00 - £56,510.00
    Manchester, UK Show on map
    Post date
    Closing date

    How would you fit?

    Learn more about HM Revenue & Customs

    Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

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