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TFL: London gets a pride-themed rainbow taxi to ‘celebrate diversity’

Category: Employer Focus, LGBT, travel and leisure, transport, TFL, IDAHOT

TFL: London gets a pride-themed to ‘celebrate diversity’

It has a rainbow bus and a rainbow crossing – and now London has a rainbow taxi to add to the mix.

Transport for London has unveiled the specially-designed new taxi ahead of the International Day Against Homophobia, Transphobia and Biphobia (IDAHOT) on Sunday.

It’s the in a string of moves designed to celebrate the local LGBT community, following TfL’s temporary rainbow crossing rolled out to celebrate last year’s Pride – and a special rainbow bus that was unveiled in March, which is still in use in the capital.

Not to be outdone, cab driver Ian Beetlestone suggested decorating his cab in a rainbow theme – and TfL approved the idea.

Mr Beetlestone will operate the cab as normal – as part of a partnership between TfL and ad company Ubiquitous.

It will be in service from today ahead of IDAHOT on Sunday 17th – and both the taxi and the bus are expected to have a presence during this summer’s Pride parade.

Mr Beetlestone said: “Gay cabbies are like gay footballers – you know statistically there must be some but you rarely hear about them.

I wanted to stand up and be counted. I’ve dreamed about driving a rainbow cab and am thrilled to have made this dream a reality with the help of TfL and Ubiquitous.

“As we mark International Day Against Homophobia and Transphobia this Sunday, I want everyone to know they are welcome to hail a ride in our iconic, beautiful vehicle.”

Despite appearances, the cab will be more than just a gesture – also providing passengers with information about how to report homophobic and transphobic crime.

Martyn Loukes, Chair of TfL’s LGBT staff network group OUTbound, said: “We are incredibly proud to have helped bring London’s first rainbow taxi in service to the Capital’s roads, joining our fabulous rainbow Routemaster which has proved a huge hit with our customers.

“Having a traditional black cab, which is famous all over the world, wrapped in a rainbow flag shows what a truly diverse city we are.”

Steve McNamara, General Secretary of the Licensed Taxi Drivers Association, said: “This project further strengthens the bond between London’s LGBT community and the taxi trade. It is wonderful that an iconic taxi is being specially wrapped to celebrate IDAHOT.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email info@vercida.com for more information.

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