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What sponsoring Pride means to me

Category: pride, LGBTQ+

I am thrilled that PwC are once again a major sponsor of Pride in London, supporting the celebration of diversity that makes our society what it is. Last year, 140 people marched in the PwC group and this year is expected to be even larger.

For many of our people, Pride is a time to unite together in support of diversity and inclusion, celebrate the progress that has been made and reflect on what more there is to do.

Sponsoring Pride is also a strong signal to our people, our clients and our communities that we value difference and want our people to be able to be themselves at work. It helps build trust that we mean what we say, which gets to the heart of our Purpose.

Our aim is to create a culture where care sits right at the centre and people make the effort to understand every individual and what matters to them. That’s why across Pride month we will be asking our people to share the reasons they get involved in Pride, as a way to open up the event to people right across the firm.

Importantly, while our sponsorship of Pride is a visible sign of our support for the LGBT+ community, our commitment isn’t confined to a once-a-year event. We take action throughout the year to support LGBT+ charities, including fundraising, volunteering and training activity, and work with university students to provide LGBT+ role models and mentoring. Alongside our involvement at Pride in London, our people also participate in Pride events across the country and we use it as a platform to connect with others to press for change.

We know that people perform better at work when they are comfortable and given the space to be their authentic selves. Our research with Out Leadership Out to Succeed demonstrates that all too often this isn’t the case. Most of the LGBT+ people surveyed say their organisation isn’t doing enough to support them and they are missing out on the business growth opportunities that true LGBT+ inclusion can drive.

This includes access to the best talent. More than 80% of both LGBT+ and non-LGBT+ millennials said that an employer’s policies on diversity, equality, and workforce inclusion are an important factor when deciding whether to work for them.

Having diversity policies in place, and putting them into practice, are two different things. If organisations don’t get this right they could be missing out on talented people. It is down to everyone in an organisation to create an inclusive environment where people can feel safe to be their true selves and fully participate in the workplace. I am proud to be an LGBT ally and am passionate about using my leadership position to not just create the right policies, but crucially create a caring environment where people really can be themselves.

Our sponsorship of Pride in London sends a loud message to our people. We are committed to inclusion, of all kinds, and want society to know that everyone is welcome at PwC.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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