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Sky launches Ocean Rescue Campaign

Category: Industry News, Entertainment, campaign, awareness, company, encourage, protect, ocean

Sky launches Ocean Rescue Campaign

Sky are launching a new campaign, Ocean Rescue, to raise awareness of the impact of plastics on our oceans and encourage people to make a difference.

They want to use their stance as Europe’s leading Entertainment Company to reach as many people and inspire them to take action and protect our planet. After the success of their Rainforest Rescue campaign, which helped to save one billion tress in Brazil, Sky wanted to mirror that impact in protecting our oceans.

Sky intend to bring to life our amazing oceans for millions of people across Europe and explore the issues of ocean health and some solutions. Sky News will take the lead by airing a special one hour documentary showing how plastics affect our oceans.

They will also be making a difference within their organisation by analysing how all of their processes can have less impact on oceans, from designing their products with less material, to ensuring all their products are recycled. Removing all single-use plastics is a significant first step Sky are looking to take. They have so far made good progress in removing all plastic water bottles, plastic cups, straws and their cutlery is made from corn-starch. This is just the beginning, however, and Sky will also be looking at their supply chain and the products they make.

Sky want to tackle another critical piece of the global puzzle for a healthy planet as they believe it is important to protect something that we all rely on for the food we eat and the air we breathe. We simply cannot afford for our oceans and seas to reach a critical tipping point.

Our ocean makes up three-quarters of our planet and every minute the equivalent of a rubbish truck load of plastic goes into our oceans. This vast amount of rubbish never decomposes and will remain there forever. If nothing changes, by 2050 all the plastics in the ocean could weigh more than the fish. Plastic impacts on an entire ecosystem, marine life get caught up in it, eat it and live in it. It also has a direct impact on our health, acting as a sponge for toxins which can end up in our food.

These issues affect us all and, therefore, are something we all have a role to play in. But together we can help to protect our oceans.

You can get involved by sharing your stories using the hashtag #oceanrescue, signing up to email alerts via Sky’s Ocean Rescue website and most importantly by making a change! There are three really simple changes that you can make today: go plastic free; get involved by supporting charities and organisations who campaign to protect our oceans; and choose sustainable fish.

Are you interested in a career at Sky? Please click here.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email info@vercida.com for more information.

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