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Why every organisation needs photography and videography

Category: Computing and Electronics

If you're over 35, you might think of photography and videography as something for a wedding or other big event. These skilled professionals come in and make your memories look absolutely great. This role still exists, of course, but more and more, organisations use visual media to communicate. That's why photography and videography is a growth area that could be the perfect career option for today's creative jobseekers. If you are interested in photography and videography, the VERCIDA jobs directory might have the perfect role for you.

The Internet is a visual medium

The Internet was founded for scientists and academics, and the original content online was pretty much all text. With the advent of the Web, high bandwidth, and smartphones, the emphasis has shifted to pictures and video. All kinds of organisations, from governments and local authorities to banks to tiny small businesses, tell stories visually. You could be selling a product, reaching out to potential service users, or even winning an argument.

Short and snappy, with captions

Most video and pictures are viewed on mobile devices, like a smartphone or tablet. So your video needs to be short – short enough that it can be watched by bored people in a queue. And it needs captions – because most people aren't rude enough to play sound on their phones in public! The algorithms of sites like Facebook, Instagram and Twitter promote properly captioned and short videos. They prefer video and still images to text, but they still use text for keywords. And they promote users and brands that produce lots of high quality original content. So, as an in-house visual storyteller, you’ll be producing lots of short, sharp videos and engaging pictures. This is a lot of work, but it means qualified and creative folks have plenty of options for work.

Flexibility and diversity

Video and photo content can be consumed, and produced, anytime. So, like other creative work, it's a great career path for people who need flexibility at work. If you need to work from home, or need to fulfil caring responsibilities, these roles might be a good fit. And because communication is so diverse, your diverse background can give you an advantage. You might be uniquely placed to reach out to communities that have their own particular styles and preferences. If you want to create for a firm that is committed to inclusion, have a look at VERCIDA's available roles.


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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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