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EIS Performance Lifestyle Advisor Josh Rudd on the Pride in Water initiative

Category: LGBT inclusion, LGBT+, LGBT Community, LGBT Athletes, LGBT in Sports, The English Institute of Sport, EIS, Pride in Water, Swimmers


English Institute of Sport (EIS) Performance Lifestyle Advisor Josh Rudd hopes British Swimming’s Pride in Water initiative can help reinforce that elite sport is about more than medals.

The launch of the network – designed to support LGBT+ athletes, coaches and staff across the aquatics community – was Josh’s brainchild.

Josh believes there’s a natural synergy between the EIS Performance Lifestyle Team’s #More2Me campaign and British Swimming’s group, launched in early August.


EIS Performance Lifestyle

“Pride in Water feeds into the understanding that there’s more to life than just being an athlete, and that’s what More2Me is all about,” he said.

“Swimmers aren’t just swimmers, they have lives, they have families and different identities.

“The great thing about my job is I get to talk to each athlete and each one is unique. They have different skills and qualities but they’re all united in the goal of winning medals.

“Elite sport can be an isolating environment and having a network for people to come together and share another common thread, can be massive.

“Aquatics can be demanding and you need to feel comfortable in the environment.”

Pride in Water encourages allies – those who may not identify as LGBT+ but are keen to further support the cause – to also join.

The network is available for athletes, support staff, coaches, officials and volunteers at all levels across swimming, para-swimming, diving, artistic swimming, water polo and high diving.

The reception for the launch was emphatic and Josh has been in conversation with athletes across the Olympic and Paralympic system to understand how best to proceed.

Josh believes the urgency and desire for change brought about by global events can be the catalyst for Pride in Water’s success.

“The most common reaction was people assuming that a group like this already exists,” he said.

“The big thing for me was around visibility. People want to see there are athletes at the top level who also happen to be LGBT+.

“Through the last few months, there’s been a change in social attitudes and people realise they have a lot of learning to do and they’re up for it.

“We need a group like this because people want to learn and people will engage and come forward.”

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