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Category: LGBT, pride, Coca Cola European Partners
COCA-COLA CONTINUES SUPPORT FOR LGBT+ COMMUNITY WITH A NEW FILM AND PRIDE SPONSORSHIP
Coca-Cola has released a new film featuring iconic Coke Zero Sugar ad star ‘Mr. Hadley’ – who talks about the very personal reason filming the Pride scene meant so much to him
The film and supporting digital OOH will be showcased across Piccadilly Circus during London Pride
Coca-Cola is an official sponsor of Brighton Pride 2018 and a member of INvolve, a membership organisation helping companies harness LGBT+, ethnic minority and female talent and foster inclusive cultures
To celebrate Pride 2018 and show its continued support for the LGBT+ community, Coca-Cola Great Britain has released a short online film which goes behind the scenes of ‘First Taste’ – the Coca-Cola Zero Sugar TVC released earlier this year, featuring thrill-seeking octogenarian
During the TVC, inspired from having taken his first-ever taste of Coca-Cola Zero Sugar, Mr Hadley breaks free from his retirement home and amongst other firsts, experiences his first Pride parade.
Going behind the scenes, the new
Alongside the new online film, specially created Pride ads will be showcased across the brand’s iconic Piccadilly sign during London Pride, between 4-11 July and in addition, Coca-Cola will become an official sponsor of Pride Brighton – which takes place between 3-5 August. At both events, Coca-Cola will give away drinks, offering people the opportunity to try Coca-Cola Zero Sugar.
The release of the film follows a number of creatives which aim to inspire inclusivity and equality, including last year’s Pool Boy. One of Coca-Cola’s most popular ads to date, it showed a brother and sister competing for the attention of the pool boy, only to beaten by a surprising member of the family. The brand also recently launched limited-edition ‘Love’ cans in Australia which supported marriage equality by spelling out ‘love’ across two cans, using the brand’s iconic Spencerian script.
‘First Taste’ was shot in Barcelona by Garage Films with director Albert Uria. All extras featured in the Pride scene are members of the Barcelona LGBTQ+ community.
Coca-Cola Europacific Partners