Category: Industry News, inclusion, diversity, Manufacturing and Engineering
Lego has unveiled its first ever minifigure in a wheelchair.
The beanie-hatted character, which debuted at the Nuremberg and London toy fairs, was pictured alongside a helper dog in a park scene alongside an ice-cream vendor, cyclist and park-goers.
The figure will go on sale as part of Lego's City range from this June, a spokesperson for the toy firm told ITV News.
Lego has been praised for the move having been criticised in the past for its lack of diversity in its figures.
The #ToyLikeMe campaign was launched last year and a petition calling on Lego to release more disabled figures attracted more than 20,000 signatures.
The campaign's co-founder Rebecca Atkinson accused Lego of "excluding 150 million disabled children worldwide by failing to positively represent them in its products".
After seeing the new figure, the #ToyLikeMe organisers said Lego had "just rocked our brick-built world!”
“We’ve got genuine tears of joy right now...Lego we salute you!".
VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email [email protected] for more information.
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VERCIDA works with over one hundred clients who are committed to creating an inclusive work
environment. If you are an employer and interested in working with VERCIDA to promote your
diversity and inclusion initiatives and attract the best candidates, please email
[email protected] for more information.
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