ITV support and broadcast Pride of Britain Awards 2016

ITV were proud to once again support and broadcast the Daily Mirror Pride of Britain Awards at Grosvenor House in London. The awards honour the accomplishments of some exceptional and inspiring individuals from diverse walks of life, from all over the country, and of all ages. Winners this year included children facing challenging hardships, inspiring campaigners and people who showed overwhelming bravery to save others.

This year, ITV’s This Morning, Good Morning Britain and their Regional News teams advocated three award categories. The ITV Fundraiser of the Year Award was won by eight year old Rhea Kara who painted 100 paintings in 100 days to raise money for Reverse Rett, a charity that works to expediate treatment and find a cure for Rett syndrome. London’s Air Ambulance Crew came away with the This Morning Emergency Services Award for saving the life of a cyclist minutes away from death by performing an uncommon and complicated heart procedure by the roadside. Ben Smith ran 401 marathons in 401 consecutive days around the country to raise money for anti-bullying charities Stonewall and Kidscape and won the ITV News Fundraiser of the Year Award.

ITV have the chance to reach millions of people across the country and have a beneficial influence on society through their position as a broadcaster at the centre of popular culture. Partnerships are a priority to ITV and they invest in them with a range of charities, social action organisations and government. Through partnerships like the Pride of Britain, ITV share the stories of ordinary yet extraordinary people from diverse circumstances with the hope to motivate and embolden viewers and colleagues to make a positive impact in their own communities.

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