Budweiser Brewing Group UK&I: It Stops With Me, Taking a stand against discrimination

At Budweiser Brewing Group UK&I we have taken a stand against harassment and discrimination - We are saying enough is enough and have built a platform called It Stops With Me, to raise awareness, provide material and training to others. You can find more here: https://itstopswithme.net/

“We created It Stops With Me to tackle a shocking statistic; 9 out of 10 people have experienced (witnessed or been subjected to) harassment or discrimination within the drinks industry. For me, this means my colleagues, partners and consumers are all affected. Our campaign centres on our pledge, where we ask individuals to commit to speaking up and calling out harassment and discrimination when they witness it. It is time for us to take a stand to change our industry for the better.

Budweiser Brewing Group’s journey has started internally - I know we still have a long way to go to create a safer workplace, but I’m proud to be taking concrete action to better our industry, with our employees’ welfare at the forefront of our efforts. I’m grateful to my team who are creating more than a ‘flash-in-the-pan’ marketing campaign but a true movement designed to be shared with the full industry, inspiring more positive and equitable workplaces. From the candid vulnerability of our Women in Beer team who shared their experiences of harassment and discrimination, to the teams who have continuously built, adapted and improved the It Stops With Me campaign; thank you.” - Brian Perkins, AB InBev BU West President.

Our journey started internally but now we need your support – it takes each of us to become all of us. As an industry-wide issue, we need an industry-wide commitment to change, and we must thank the 150+ of our customers who have already taken their individual pledges during our recent 2023 Customer Conferences.

You can take your pledge at ItStopsWithMe.net, as well as find support resources and soon our toolkit to re-create our journey.

We still have a long way to go to create a safer workplace, but we’re incredibly proud to be taking concrete action to better our industry. If you are interested in #ItStopsWithMe, the journey we are on or the toolkit/assets we’ve created please let us know and we would be delighted to connect.

Now let’s make the change together.

Find out more about working at Budweiser Brewing Group UK&I

Explore current vacancies at Budweiser Brewing Group UK&I