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How to pursue a career in radio

Category: Media, Radio, Entertainment

With the dawning of the digital age, many assumed that radio would be left behind. But this couldn’t be further from the truth. Statistics for radio audiences are now reaching an all-time high, with as many as 90% of UK adults tuning in each week.

It is safe to say, then, that the future is bright for the radio industry. Whether you want to be an on-air personality or a producer behind the scenes, pursuing a career in radio is an exciting prospect. Once you’ve made your mind up to work in the industry, how do you get started? 

Study the industry

Qualifications are always useful when pursuing a career. Some candidates undertake media degrees, while others take up courses specifically designed for the radio. There are also plenty of books on the radio industry that are worth reading to brush up on your industry knowledge. 

Gain some experience

While qualifications may help, there is no substitute for hands on experience. If you have no experience, consider taking on some unpaid work for a station or join their street team. A great place to start is to contact your local hospital radio to see if they need any volunteers.

Host a podcast

The internet provides a fantastic gateway to hosting your own show. Not only will it provide you with experience, but it also helps you to build a following online. This comes in super useful if you want to be a radio personality.

Create a portfolio

Having a podcast is a good start when it comes to building a portfolio. You can also create an aircheck tape of interviews and advertisements and send this to prospective employers.


A great way to get your foot in the door is to attend functions and events for the radio industry. Networking with people in radio will provide you with a great list of contacts who may know of upcoming job openings.

Search online

Many of the employers we work with offer jobs within the radio industry. Search our database for available vacancies today.


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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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