Eversheds once again tops the Acritas UK Law Firm Brand Index, with female buyers particularly drawn to the firm. The firm has also been ranked in the top ten leading brands in London for the second year.
The Acritas UK Law Firm Brand Index tracks six measures – top of mind awareness, favourability, consideration for top-level litigation, consideration for top-level M&A, most used for high value work by UK buyers, and most used for high value UK work by overseas buyers. Firms are awarded between one and five points on each measure, with the highest ranked firm setting the Index at 100 points. All other firms are measured against that benchmark.
Eversheds’ Chief Executive Bryan Hughes commented:
“It is fantastic to see that once again, Eversheds has topped the table in the Acritas UK Law Firm Brand Index – which we have done for three of the last four years – and also that we have ranked as one of the top ten legal brands in London. Providing the highest quality of service to our clients, coupled with an innovative approach to delivery sits at the very heart of strategy. It is therefore especially pleasing that the Acritas UK Law Firm Brand Index is compiled on the basis of client feedback.
“London is our HQ. It’s a world city, key for the financial market, and the most competitive legal market in the world, and it’s a place we’ve invested heavily in recent years and continue to do so it’s great to see that work recognised in the Acritas Brand Index.
“We present a very diverse and inclusive face. Inclusivity at all levels: gender, race etc. – it’s massively important because it’s representative of the world at large and our client base.”
Lisa Hart Shepherd, CEO, Acritas, said:
“Eversheds has topped the Acritas UK Law Firm Brand Index for three of the past four years. Its focus on delivering increasingly higher level legal work, and its innovative pricing models has enormous appeal, particularly among female clients that, our research suggests, are generally more cost conscious.”
“The average client works with some 20 law firms and is regularly marketed to by many more. With a legal market that is fragmented, dynamic and constantly changing law firms that are top of mind for positive reasons are more likely to win work. Successful brands cut the noise and let the market know who they are. The Acritas UK Law Firm Brand Index, now in its fifth year, is the definitive guide to which UK legal brands are strongest in the eyes of buyers.”
The Sharplegal survey, conducted annually amongst 2,300 senior buyers of legal services from across the globe, tracks how legal buyers select law firms and highlights those law firms winning, and losing, brand equity.
Click here to access the full Acritas UK Law Firm Brand Index rankings.
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