Category: Industry News, Partnership, Support, Opportunity, adventure, philanthropy
BT Sport stars and BT employees to help raise vital funds
BT has been announced as lead sponsor of Stand Up To Cancer, a joint national fundraising campaign from Cancer Research UK and Channel 4 to accelerate progress in cancer research and speed-up breakthroughs from labs to patients to save more lives, more quickly.
On Saturday 22 October Stand Up To Cancer stars will be injecting some humour into BT Sport’s daily programming, with some of viewers’ favourite comedians appearing on the BT Sport channel throughout the day. BT will also be sponsoring a celebrity special of the adventure game show The Crystal Maze, and one of the BT Sport presenters will appear in the live show on Channel 4 on 21 October.
John Petter, CEO, BT Consumer, said: “BT is proud to once again be partnering with Cancer Research UK and Channel 4 to support Stand Up to Cancer. This year we are going bigger and better, with lots of opportunities for our staff and customers to help us raise money for this great cause.”
Frances Milner, Executive Director of Philanthropy & Partnerships, said: “BT has been a crucial partner of Stand Up To Cancer since its UK launch in 2012, so we are delighted that BT is extending and increasing its support in 2016. We’ve made amazing progress against cancer in the past few decades but one in two of us in the UK will develop cancer in our lifetime so we can’t afford to stand still. Together with BT we can look forward to raising more funds which will go directly to vital research to accelerate new cancer treatments and tests, and ultimately help save more lives.”
Tom Beck, Commissioning Editor, Live & Events at Channel 4 said: “We are delighted that BT is partnering with us for what promises to be a phenomenal campaign culminating in a spectacular night of entertainment and fundraising which will ultimately help to save more lives.”
BT employees will be getting involved in Stand Up To Cancer through a range of fundraising and volunteering initiatives throughout September and October and will be supporting a nationwide bucket collection on 21 October.
On the night of the live show on 21 October, the BT Tower and three BT call centres will be providing the technology, network management and volunteers to enable donations from the public.
BT will also raising money through BT MyDonate, a not-for-profit, online fundraising service. BT MyDonate is one of the few platforms available to UK charities that doesn’t take any commission from donations or charge charities to use it. This means charities can receive up to an additional 63p per £10 donation with gift aid when using BT MyDonate.
BT has been a major partner of Stand Up To Cancer since the campaign was launched in the UK on Channel 4 in 2012.
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