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British Red Cross Partnership

Category: community, Aviva, Partnership, British Red Cross, Disaster Response, Red Cross Week, Global Communities, Empowering individuals

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British Red Cross Partnership

Many of the big issues we face can only be properly tackled together. That’s why, since October 2015, Aviva and the British Red Cross (BRC) have created a strong strategic partnership to build more resilient global communities. This is bringing benefits to our organisations, our customers and the global communities we support.

The Aviva Global Mapathon

Floods, earthquakes, hurricanes. When disaster strikes, we count on the emergency services and relief organisations to come to our rescue. But what if you were invisible? If no-one knew you needed help or how to reach you? 

"Every year, 100,000 people are killed by emergencies and a further 200 million people are affected or displaced as a result of these natural disasters. Many of these disasters happen in areas which aren't on the map so if we don’t know these communities exist, how can we help them?" Julie Milnes, British Red Cross

One major initiative we are supporting through our partnership with the Red Cross is the Missing Maps project.

Since 2016, hundreds of our people across 12 countries have volunteered for the Aviva Global Mapathon. In 2018, our #mapamillion campaign mapped buildings in north Indonesia, following the devastating earthquake and tsunami, and we reached our goal of putting 1.25 million people on the map, ensuring future aid work can be channelled to the point of need.

Mapathon is just one of the ways we’re working with the Red Cross.

  • We’re sharing our skills and expertise to find new ways to help people prepare for and respond to disasters.
  • We're giving our people opportunities and time to access all sorts of volunteering opportunities.
  • We’re match-funding our people’s donations during large-scale emergencies.

Together, we aim to make sure communities are better informed, better prepared, and more resilient when the next disaster strikes.

You can read more about some of the successes from the first year of our partnership so far below.


We respond to signs of stress

Through our British Red Cross partnership, our UK claims teams are trained to spot signs of stress when customers call us to make a flood claim. Thinking about customers’ wellbeing means we can respond to how they’re feeling.

We try to help people in a way that reduces their stress. This has led to a six-point increase of Aviva's customer satisfaction score, following Red Cross psychosocial training for the service team.

Prevention is protection 

The best form of protection is prevention. We can’t stop bad weather, but we can help to minimise its impact. That's why we support the free British Red Cross Emergency app. 

The app provides advice on how to deal with a range of emergencies, including advice for older people, first aid advice and recovery advice for the whole family.  It helps you keep an eye on the risks of severe weather or other emergencies affecting you and your friends and family through alerts and practical advice. It also has handy tools such as a strobe light to attract attention if you are in difficulty.  

If you use an Android or Apple smartphone please download the app and encourage your family and friends to use it.  


Community reserve volunteers

We are the sponsor of the UK-wide BRC community reserve volunteer project, which aims to register 10,000 volunteers by the end of 2019 to support in their local communities. We have already signed up nearly 6,000 volunteers, including customers and our people.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email [email protected] for more information.

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