CSR at ITV

Here at ITV, we want to continue to build a creative, commercial and global organisation. Our strategic priorities are to maximise audience and revenue share from our free-to-air broadcast and video-on-demand business; grow our international content business; and build a global pay and distribution business. To do this, it’s essential that we operate as a responsible and transparent business, displaying the values that our stakeholders expect and admire, and continue to build pride and loyalty towards our brand.

As the largest commercial broadcaster in the UK and a growing international business, we have a unique asset in being able to reach millions of people on a weekly basis through our programmes and content. Our reach and visibility comes with not only a responsibility, but also an opportunity to affect long-term positive change.

Our Responsibility strategy focuses on three pillars; People, Planet and Partnerships. Each pillar highlights the risks and opportunities that are most relevant to us, and we’ve made four commitments under each one that incorporate our main assets and business operations. 

For each pillar we have a commitment focused on:

• Leveraging our on-air reach
• Leveraging our people
• Responsible business day-to-day
• How we do business with others

PEOPLE

To reflect modern society through our programmes, workforce and services, ensuring we’re relevant and accessible to all.

It’s essential for us as a commercial broadcaster to continue to attract the largest possible audiences to our channels and content. This means we must reflect, represent and appeal to the breadth of communities that characterise modern society.

PLANET

To increase awareness of environmental sustainability through our programmes whilst reducing the environmental impact of our operations.

The production of programmes relies on the use of resources, so having the right frameworks and tools in place to minimise the environmental impacts is essential to our success. Beyond our own direct impacts, through our audience reach and value chain, we have an opportunity to create long-term change by bringing environmental awareness and sustainable behaviour into the heart of popular culture.

PARTNERSHIPS

To harness the power of our programmes and empower our people to make a difference to communities and causes.

Everyday, our programmes give us the chance to share stories and raise awareness of social topics and champion causes to millions of people. Through a combination of our on-air appeals and campaigns, along with more localised support through community engagement and volunteering, we’re committed to inspiring, engaging and empowering our stakeholders to make a difference.