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Skip to main contentThe Age-friendly Employer Pledge is a nationwide programme for employers who recognise the importance and value of older workers. Employers commit to improving work for people in their 50s and 60s and taking the necessary action to help them flourish in a multigenerational workforce.
The job market is changing and employers are facing huge challenges. There are skills and labour shortages with vacancy rates at record highs. Workers in their 50s and 60s are key to filling these gaps. Yet employers are missing out on all that older workers can offer.
More people are working later in life, but older workers often face prejudice and are overlooked. Employment rates drop after the age of 55, and over half of people have stopped working before state pension age.
Yet we know multigenerational workforces drive productivity and innovation.
Who's the pledge for?
The Age-friendly Employer Pledge is a nationwide programme for employers who:
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