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TfL decorate London with rainbows for Pride 2017

Category: Industry News, diversity, tube stations, special anniversary, homosexuality, legalised

London Underground TfL Tottenham Court Road sign in rainbow colours

Transport for London (TfL) is celebrating Pride this year by revamping parts of the transport network with a new rainbow design, created especially to raise awareness and show support for the LGBT+ community, as part of a series of activities taking place this month.

As part of TfL’s biggest ever campaign for LGBT Pride, the transport network is applying the colourful designs to its bus stops and at major Tube stations. The bold new design highlighting #loveislove can be seen above the Oxford Street entrance of Tottenham Court Road station and has been integrated into several rainbow roundels at Tottenham Court Road, Oxford Circus and Piccadilly Circus Tube stations.

Fifty of London’s Santander bikes have been decorated with the same pattern for this year’s special anniversary event, which marks half a century since homosexuality was legalised in the UK. Anyone hiring a bike has the chance to ride one of the rainbow decorated cycles which show how proud the capital is of its diversity.

Pride organisers said they are more than every promoting a “message of hope, acceptance, activism and love,” while Sadiq Khan, Mayor of London, said: “Here in London, you're free to love whoever you want to love and be whoever you want to be. That's just one of the reasons why our city is seen as a beacon for the LGBT+ community and has such a vibrant, thriving scene - one that is bursting with colour, and contributes hugely to the life and soul of London.”

Ben Lyon, Chair of OUTbound, TfL's LGBT+ Staff Network Group, said: “We are delighted to be part of the Pride celebrations by decorating the transport network with our beautiful rainbow design at Tube stations, bus stops and on bikes. The capital is one of the most diverse cities in the world and we are extremely proud to be part of the message to the world that, whatever your sexual orientation, London is open and welcomes you.”

Pride flag with slogan #LoveIsLove across the top of Tottenham Court Road Station

On the day of the parade, Saturday 8th July, TfL will mark the occasion with rainbow flags at several bus stops, including two in the Charing Cross area which will be kept permanently after the Pride celebrations to serve as a symbol of the organisation's support for the LGBT+ community.

Earlier this year in May, TfL’s rainbow bus celebrating London’s LGBT community toured the city ahead of Pride festival. With drag kings and queens on board, the bus stopped off at St Paul’s Cathedral, gay venue The Vauxhall Tavern and Buckingham Palace for a photo shoot, before making its way to Brighton.

This year's initiatives build on TfL's passionate history of supporting Pride following the installation of the diversity traffic signals last year and a range of rainbow-wrapped vehicles, including a London bus, black taxi and DLR train.

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Vercida works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with Vercida to promote your diversity and inclusion initiatives and attract the best candidates, please call 02037405973 or email info@vercida.com for more information.

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VERCIDA works with over one hundred clients who are committed to creating an inclusive work environment. If you are an employer and interested in working with VERCIDA to promote your diversity and inclusion initiatives and attract the best candidates, please email info@vercida.com for more information.

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