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SKY - International Women's Day 2015

Category: Industry News, International Women's day, Sky, technology, Celebration

SKY - International Women's Day 2015

For International Women's Day on 8th March, we celebrated female personalities across the globe who've made a real difference. In a nod to the annual event, Sky is pulling out all the stops to raise awareness and recognise the achievements of women both on and off screen.

Across Sky, we'll be marking the occasion in a multitude of ways. Sky Movies are celebrating women in film by presenting a weekend of Hollywood's funniest females, plus on-demand collections showcasing ten of our greatest actresses from seasoned scene-stealers to the hottest new names in comedy. Sky Arts have an evening of programmes which celebrate some of the most influential women in both art and music.

The theme of this year's #IWD is inspiring change. The day aims to celebrate the social, political and economic achievements of women while focusing world attention on areas requiring further action. Here at Sky Living it's a particularly relevant theme given all the changes we've made over the past 18 months to move away from a stereotypical view of what women want.

We have moved away from being a channel that had become a bit too niche and old fashioned in its view of what women wanted to see on screen. Women don't want to be patronised, and just watch shows about dieting or shopping they have broad interests and want to see these reflected in their programme choices. So we 'de-pinked' the channel and broadened our content offering to offer grown up entertainment which appeals to today's women and their partners.

Over the last 18 months we've launched a raft of new shows which genuinely hold meaning for audiences without dumbing anything down - Doll & Em, is a prime example, as a show about female friendship, then there's upcoming comedy Trying Again, starring Jo Joyner about two people who are soul mates but have to overcome a hiccup in their relationship.

We've got great on screen partnerships in the form of Jonny Lee Miller and Lucy Liu in Elementary, David Boreanaz and Emily Deschanel in Bones and of course James Spader and Megan Booth in The Blacklist. And we work with the very best talent off screen too - Shonda Rhimes the creator of Grey's Anatomy, Simon Blackwell the writer of Trying Again and recently writers Gwyneth Hughes, Julie Rutterford, Jacquetta May and Sally Wainwright and director Annie Griffin for our Drama Matters season.

Here at Sky Living we wholeheartedly support the theme of inspiring change for the better and International Women's Day is a hugely important part of that - we've really changed the status quo here within the channel, and we hope to inspire positive change wherever we can.

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