Global Marketing and Communications Manager

Job description

Overview

We are looking for a Senior Global Marketing and Communications Manager to join our Global Marketing team to support the successful growth of our businesses within the clinical and forensic markets.

The Senior Global Marketing and Communications Manager will lead the development of multi-channel integrated customer segment marketing plans, defining customer segmentation, customer needs, market opportunities and communication mix. Partnering with global marketing and product management to develop value propositions and implement the marketing plans for their assigned product portfolios. The position requires strong marketing communications expertise, digital marketing experience, and eye for business to lead the development of business-critical communication strategies and plans for the CBU product line.

The Senior Global Marketing Manager must be a self-directed, highly motivated individual with a strong eye for business, who becomes comfortable with shifting priorities, and collaborating with varying levels of collaborators in a matrixed environment. The primary goal of this role is to help the Clinical BU commercial team, develop, track, and achieve its strategic growth objectives

Responsibilities

Serve as the lead Global Marketing Manager for the Clinical Business Unit, driving the achievement of business objectives through the development and execution of the global marketing strategies, campaigns and initiatives.

Partner with key collaborators across the organisation to translate business objectives into clear segmentation, identifying target personas and those key drivers to build compelling communication strategies across multiple markets that drive business success.

Identify global target audiences and the desired customer outcomes across all the stages of the buyer's journey.

Develop market focused positioning, messaging platforms and content strategies that drive awareness and engagement, moving prospects through the various stages of the scientific buyer's journey.

Develop and implement marketing initiatives in collaboration with marketing managers and product management that achieve target goals and measures of success.

Align strategies and plans across business segments and regional teams to deliver a consistent global customer experience and messaging. Defines, monitor, adjust and co-execute tactics, asset contents based on the global CBU communication plan in accordance with business objectives growth and CBU commercial strategy.

Handle marketing budgets and optimise the promotional mix to generate the highest return on investment.

Manage the presence of the company at global scientific conferences in the EU and APAC regions. Plans and executes the participation, coordinates booth promotional materials, logistics and staff scheduling to ensure a successful impactful presence that aligns with the objectives and goals of the event. Engagement with conference organiser and customers to improve visibility and networking opportunities, to ensure a strategic and well-executed conference strategy.

Coordinates the process, from planning and scheduling tactics created by the CBU to deliver scientific and educational content to targeted audiences. This involves the coordination with internal collaborators on technical aspects, audience engagement and post-event follow-ups.

Track campaigns KPIs for monthly review reports to supervise campaigns success and advise through KPIs insights the global marketing team to adjust campaign tactics when necessary.

Develop meaningful analytics strategies and report key business insights for all communication activities back to the segment partners.

Qualifications

BA/BS degree in marketing, communications, or a related field. An MBA/or advanced degree is preferred.

8+ years of relevant experience.

Proven experience in B2B marketing roles within IVD, medical device, or comparable high technology industry. Clinical marketing experience desired.

Must have the ability to conceptualise, write and/or handle content development direction for marketing communications tactics including strong digital experiences including media, search, video, and the web, as well as marketing collateral.

Self-motivated, confident team player and able to lead and educate business partners about strategic communications.

Manage multiple projects simultaneously, be a leader on agile marketing teams and proven ability to work across multiple market and product segments.

Strong ability to synthesize information and business objectives from multiple sources, and be responsible for development of detailed content development plans, analytics strategies and project manage those plans and deliverables.

Ability to work well under pressure with strong skills for project prioritizations against competing business needs, ability to multi-task in a dynamic, fast-paced cross-departmental setting.

Excellent skills communicating up and down the organization, with confidence in their role as a communication expert.

Experience with SalesForce and marketing automation
What's in it for you:

Not only do we offer a competitive salary but also...

• Wellbeing Programs and Services
• Health and Welfare coverage, including private medical insurance where applicable
• Employee and Family Assistance Program (EAP)
• Retirement Savings Programs, including company contributions where applicable
• Employee Stock Purchase Program (where available)
• Risk Insurance - Life Insurance, Accident Insurance, Disability Protection, Global Business
• Travel Accident Insurance
• Voluntary and Supplemental Benefit Programs where applicable
• Flexible work arrangements
• Paid Time Off
• Medical Leaves
• On-site fitness centres at some office locations
• Employee Recognition Program
• Education/Tuition Reimbursement where applicable

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace.

Company Description

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.