This role is responsible for the day to day management and on-going customer experience optimisation of hiscox.co.uk and associated direct to consumer websites. This encompasses the end-to-end journey from arrival to purchase including associated conversion activities. The objective is to maximise the return on acquisition spend while maintaining a best in class user experience across all devices.
Assist UX and Optimisation Manager in defining and delivering the user experience for new websites, as well as optimisation of existing sites
Must be confident creating prototypes, wireframes, storyboards etc.
Should be comfortable using Axure or similar prototyping tools and have experience with Photoshop and Illustrator
Must be experienced with A/B and MVT testing for optimising online conversion through to sale
Will need to be comfortable communicating ideas to senior product stakeholders (Marketing, Underwriting, Operations, IT)
Advanced knowledge of website content delivery via Drupal and using Agile methodology
Work closely with IT to define and deliver the user experience from definition through to delivery. Including review and testing of the changes throughout the development period.
Person Specification: Key Requirements:
Minimum 2-3 years' experience in user experience role or similar
Excellent knowledge of user centred design methodologies (wireframing, requirements gathering, expert review)
Strong organisational skills with the ability to plan and prioritise in a self-managing style and ensure deadlines are hit - Agile experience is an asset
Confident and articulate communicator
Experience of working with multiple key stakeholders, including senior management, digital agencies and other online team members.
Excellent influencing and interpersonal skills
Experience managing external agencies to deliver user experience
Experience managing websites through content management systems (Drupal experience an advantage)
Knowledge of Google Analytics, as this is a central skill in evaluating website performance issues, and quantifying their impact
A working knowledge of website tag management tools
Copywriting and visual design experience are an asset
A working understanding of other online areas including PPC and SEO
Work with key business stakeholders to define website changes
When required, work with IT to assess the effort required to effect change, making pragmatic decisions regarding scope and approach
Monitoring Effectiveness of the hiscox.co.uk website
Monitor web analytics dashboards and KPIs for signs of business performance issues
Monitor key business metrics (Visits, Quote interaction, Completed quotes, Sales, Average Premium etc.) against plan, investigating deviations as required
Identifying problems and evaluating their impact
Based on the monitoring (above), investigate potential problems
Conduct root cause analysis to determine cause(s) of reduction in website business performance
Diversity and flexible working at Hiscox
At Hiscox we care about our people. We hire the best people for the job and we're committed to diversity and creating a truly inclusive culture, which we believe drives success. We also understand that working life doesn't always have to be 'nine to five' and we support flexible working wherever we can. No promises, but please chat to our resourcing team about the flexibility we could offer for this role.
#LI-SW1 If you would like to know more about the role, or you are having any difficulties with the application process please send your CV and the four-digit job ref number to [email protected]
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