The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park.
To lead the execution of our brand strategy across our social media channels - namely those related to our competitions, such as The Emirates FA Cup - driving positive sentiment and commercial growth aligned to our strategic objectives.
Plan, produce and analyse industry-leading content across our social media channels
Contribute to a cross-platform content strategy that is aligned to our strategic goals and positioning
Oversee external agencies who contribute to the management of our content channels, including signing off content plans and providing feedback on reactive content ideas
Work with platform experts to plan, produce and analyse social video content that is engaging, entertaining and informative
Work with website content experts to suggest, feedback on and implement long-form editorial formats that will drive users to the organisation's owned platforms
Support our communications team by ensuring social media output is closely aligned with agreed external messaging
Maintain strong relationships with the rest of the organisation, ensuring that content creation contributes to department objectives - especially those related to its competitions and leagues
Lead on the live delivery of content across events/matchdays, such as those in The Emirates FA Cup
Plan and execute paid-for media activity to increase visibility of our content
Execute commercial objectives by driving the creation of industry-leading and audience-first branded content formats that deliver our objectives and those of our partners
Contribute to the marketing department's revenue targets through promotion of ticketing and retail streams
Assist the rest of the social team across other channels (e.g. England and Lionesses) as and when required
Provide regular and detailed actionable insights into the performance of The FA's social media content to the rest of the business, driving an evolving strategic approach
Liaise with the our customer response team to flag - and, when appropriate - provide responses to inbound queries and problems in a timely and efficient manner
What we are looking for:
Strong evidence of creating progressive, engaging, entertaining and informative content
Clear understanding of the social media landscape, including emerging trends and future opportunities (including paid advertising)
Previous experience in a sports or live events environment
Knowledge and understanding of social media analytics, including key metrics and how to use them to measure performance
Ability to work proactively and to produce and share short-, medium- and long-term content plans
Demonstrable experience building relationships with multiple internal and external stakeholders at all levels
Ability to deliver high quality work under pressure, within a fast moving environment
Experience working with a determined, multi-functional team to achieve results in line with organisational objectives
Experience delivering informed feedback to achieve objectives
Experience overseeing agencies
Excellent communication skills and a high level of attention to detail
A strong storytelling ability and news sense
Strong knowledge of football, in particular the English domestic game
Ability to manage a large digital community, responding to conversations and producing reactive content where appropriate
Experience of working for a brand or publisher
Experience reporting actionable insights on content to help evolve a wider strategy
Experience contributing to revenue targets through the use of content
Journalism background and qualification (e.g. NCTJ)
Proficient user of image-editing software (e.g. Adobe Photoshop)
Proficient user of video-editing software (e.g. Adobe Premiere Pro)
Knowledge of women's football
Understanding of the modern broadcast landscape, including OTT
Experience of editorial content creation
What we can offer you:
An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
Attractive benefits and a competitive salary for the right candidate.
The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter.
Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture
embraces people’s diverse perspectives and creates a positive environment where everyone
belongs. We’re determined to build a better, more connected world for everyone.