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Job description

Closing Date: 17 June 2019

Our Organisation:

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park.

The Role:

To lead the execution of our brand strategy across our social media channels - namely those related to our competitions, such as The Emirates FA Cup - driving positive sentiment and commercial growth aligned to our strategic objectives.

Key Accountabilities:
  • Plan, produce and analyse industry-leading content across our social media channels
  • Contribute to a cross-platform content strategy that is aligned to our strategic goals and positioning
  • Oversee external agencies who contribute to the management of our content channels, including signing off content plans and providing feedback on reactive content ideas
  • Work with platform experts to plan, produce and analyse social video content that is engaging, entertaining and informative
  • Work with website content experts to suggest, feedback on and implement long-form editorial formats that will drive users to the organisation's owned platforms
  • Support our communications team by ensuring social media output is closely aligned with agreed external messaging
  • Maintain strong relationships with the rest of the organisation, ensuring that content creation contributes to department objectives - especially those related to its competitions and leagues
  • Lead on the live delivery of content across events/matchdays, such as those in The Emirates FA Cup
  • Plan and execute paid-for media activity to increase visibility of our content
  • Execute commercial objectives by driving the creation of industry-leading and audience-first branded content formats that deliver our objectives and those of our partners
  • Contribute to the marketing department's revenue targets through promotion of ticketing and retail streams
  • Assist the rest of the social team across other channels (e.g. England and Lionesses) as and when required
  • Provide regular and detailed actionable insights into the performance of The FA's social media content to the rest of the business, driving an evolving strategic approach
  • Liaise with the our customer response team to flag - and, when appropriate - provide responses to inbound queries and problems in a timely and efficient manner

What we are looking for:

  • Strong evidence of creating progressive, engaging, entertaining and informative content
  • Clear understanding of the social media landscape, including emerging trends and future opportunities (including paid advertising)
  • Previous experience in a sports or live events environment
  • Knowledge and understanding of social media analytics, including key metrics and how to use them to measure performance
  • Ability to work proactively and to produce and share short-, medium- and long-term content plans
  • Demonstrable experience building relationships with multiple internal and external stakeholders at all levels
  • Ability to deliver high quality work under pressure, within a fast moving environment
  • Experience working with a determined, multi-functional team to achieve results in line with organisational objectives
  • Experience delivering informed feedback to achieve objectives
  • Experience overseeing agencies
  • Excellent communication skills and a high level of attention to detail
  • A strong storytelling ability and news sense
  • Strong knowledge of football, in particular the English domestic game
  • Ability to manage a large digital community, responding to conversations and producing reactive content where appropriate

  • Experience of working for a brand or publisher
  • Experience reporting actionable insights on content to help evolve a wider strategy
  • Experience contributing to revenue targets through the use of content
  • Journalism background and qualification (e.g. NCTJ)
  • Proficient user of image-editing software (e.g. Adobe Photoshop)
  • Proficient user of video-editing software (e.g. Adobe Premiere Pro)
  • Knowledge of women's football
  • Understanding of the modern broadcast landscape, including OTT
  • Experience of editorial content creation

What we can offer you:
  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary for the right candidate.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter.

Job Sector
Media, Digital & Creative
Job Position
Wembley, UK Show on map
Post date
Closing date

How would you fit?

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