Heathrow is one of the top 10 big UK brands and one of the world's largest international airports. Each year over 73 million passengers choose to fly through Heathrow on one of over 80 airlines to over 180 different destinations. We are well established in the social media and digital space providing customer service, experiential and commercial services to passengers through these channels.
We are currently looking for Social Media professional with excellent knowledge and experience of digital channels, content production, marketing, platform monitoring and analysis tools who can help us grow our media engagement with passengers and commercial gain.
About the role
You'll deliver real time response and proactive content on social media to drive passenger experience, enhance our reputation and raise commercial revenue. This will include working collaboratively with commercial teams and external partners to develop and deliver tactical content marketing plans and identifying relevant social channels and target audiences.
• Manage and develop a team of 2 Social Media Executives. • Be a proactive leader in social media initiatives, ensuring that all channels and activities are appropriately positioned and maintained to...
Before you apply, we encourage you to learn more about Heathrow Airport Holdings
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• Be a proactive leader in social media initiatives, ensuring that all channels and activities are appropriately positioned and maintained to add value to Heathrow and its customers. • Deliver strategic social content and marketing strategy to support commercial revenue generation, developing and implementing integrated campaigns that support business objectives. • Maintain and manage a social content calendar and publishing schedule, ensuring a pipeline of social campaigns that are relevant, targeted and on-brand. • Conduct insight and data analysis to inform communications, ensuring results of plans and campaigns are evaluated. • Manage relationships with internal teams, commercial partners (airlines and retailers) and external stakeholders to develop and achieve social content, communication and paid media strategies. • Manage agreed campaign budgets ensuring spend is used to best effect with tangible outcomes. • Drive audience engagement and deliver commercial gain through tactical campaigns that support key parts of the business. Essential Skills & Experience
• Extensive demonstrable experience of managing social channels and planning and implementing successful social marketing campaigns including real time social media feeds and autonomous messaging with associated risk and reputational ownership • Expert in rich content creation for social channels with strong copywriting skills • Excellent planning and organisational skills and able to lead and manage others to deliver to tight deadlines and to high standards. • Credible and authoritative -able to give sound advice and show good judgement on the strategic and tactical use of social media to achieve outcomes and objectives. • Expert in utilising social media monitoring and analysis tools to report on ROI. • Strong experience developing and managing paid media advertising campaigns. • Ability to manage communications in times of crisis. • Flexibility to work as part of the on-call roster for disruption and crisis management. • Experience working with Eastern social networks is advantageous.
If that's you, this is your chance to be a part of one of the most dynamic places to work in the world. Heathrow is like a city within a city: every day nearly 80,000 people of all ages and backgrounds come here to work, brought together by one common goal - to make every journey better for over 75 million passengers a year.
In return for your skills, experience and commitment we'll provide you with a challenging role in a dynamic business. You will get the support you need to develop your career in a vibrant environment and receive a competitive rewards package.
As an equal opportunities employer, we welcome applications from all sections of the community.