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Job description

    Company Info

    LGIM is the investment management arm of Legal & General Group, a FTSE 100 company. We are one of Europe's largest asset managers and a major global investor, with assets under management of £983.3bn* (as at 31 December 2017). Our success has been built by focusing on clients and providing them with services and solutions that meet their needs. We offer strategies across the full spectrum of asset classes, including equities, bonds, property, alternatives and cash, as well as multi-asset strategies tailored to the needs of institutional and retail investors.

    LGIM is one of the world's leading providers of index fund management. We are at the forefront of developments in liability-driven risk management solutions for defined benefit pension schemes, a leading provider of defined contribution solutions and also offer wide range of strategies to help our clients manage their investment objectives. LGIM continues to innovate as markets evolve, building strong relationships with clients including pension scheme, sovereign wealth funds, wealth managers and other professional investors.

    We understand that our scale brings responsibilities. We play an active role in the companies we invest in, from exercising shareholder voting rights to directly engaging with companies at a board level. By engaging with businesses, we aim to unlock value for investors and shape the future and sustainability of financial markets.

    In addition to having a leading position in the UK, we have selectively expanded into new markets across Europe, the Middle East, Asia and the US. We believe that translating our capabilities to reflect the needs of our international clients will mean we are well placed to help them achieve their objectives.

    *LGIM internal data as at 31 December 2017, including derivative positions and advisory assets. These figures include assets managed by LGIMA, an SEC Registered Investment Advisor.

    Department Info

    LGIM manages fixed income, equity, multi-asset, liability-driven investment, property and alternative solutions on behalf of its clients. Located across the globe, our clients include institutional pension funds, financial institutions, local authorities and sovereign wealth funds. In order to meet the complex and evolving investment needs of our clients, we focus on remaining at the forefront of investment product innovation and maintaining our reputation as experts across all asset classes.

    We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender identity or age.

    Job Duties

    The Retail Content Manager will plan and create content - written and in other media - aimed at supporting LGIM's Retail/Wholesale business. This will require a deep understanding of the needs of Intermediary and Wealth clients; a strong grasp of global financial markets and investment themes; and the ability to manage a wide range of internal stakeholders.

    Principal accountabilities:
  • Generate ideas for powerful content that can influence each stage of the client journey, in line with LGIM's strategic objectives
  • Develop fresh ways to market content across different media, including blogs, long-form writing, video, podcasts and social channels
  • Build productive relationships with LGIM's investment professionals, colleagues in Distribution and other stakeholders across the business
  • Demonstrate a deep understanding of LGIM's funds and solutions, while monitoring macroeconomic developments and industry trends
  • Develop and monitor reach, engagement and success metrics, feeding results into marketing strategy and the formulation of campaigns
  • Contribute to a collaborative and inclusive workplace culture
  • Produce accurate and compliant fund commentary for regular reports, with a focus on multi asset and active equities, against tight deadlines; coordinate and proof-read content from external writers
  • Provide support to the broader Marketing team, such as producing events copy, award submissions and comment for the news media

  • Skills Required


    Essential Academic Qualifications
    BA/BS in English (or a comparable Arts or Languages degree), Economics, Finance or Marketing.

    Technical / Professional Qualifications
    Demonstrable writing experience at an asset manager, agency serving the investment industry or news outlet covering the industry.

    Editing and proof-reading experience.
    Experience of leveraging social media to promote content.
    Specialist knowledge / skills

    Exceptional writing and editing skills; proficiency in writing for a variety of audiences.

    Deep knowledge of the Retail/Wholesale landscape and understanding of the requirements of IFAs and DFMs.

    A strong command of global financial markets and investment themes - in particular multi asset and active equities.

    A keen sense of business priorities, and an ability to quickly grasp and communicate the relevance and distinguishing characteristics of one investment approach over another.

    Experience in writing for blogs, hosting or producing podcasts and conducting video interviews.

    Experience in crafting messages for social media platforms.
    Fund reporting experience.
    Competence / characterise

    Ability to work collaboratively with a range of different stakeholders.

    Strong organisational and project-management skills.

    Excellent interpersonal and communication skills, in order to effectively interact with senior executives, investment teams, Marketing colleagues as well as external partners.
    Strategic and creative thinker with attention to detail - ability to work independently.


    Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 27 days' holiday, private medical insurance, performance related bonuses, a variety of share schemes, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

Learn more about Legal & General

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

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