Welcome to VERCIDA website.

Skip to main content
Enable Recite to make this website accessible

Profile completeness

Did you know that users who have filled in their profile details are 42 times more likely to get matched with the right employer?

security illustration Help us find the best workplace for you by sharing more about yourself. We will never disclose your information with others.

Job description

The role can be adapted to the strengths and interests of the successful candidate. Key responsibilities are likely to include:

  • Leading and managing a programme or body of behavioural trials and related research, overseeing resources, budget and risk mitigation alongside delivery.

  • Setting the strategic direction of the work area and identifying further opportunities for behavioural insights to bring value to the business.

  • Building and maintaining excellent stakeholder relationships at all levels, including regular reporting to senior management.

  • Driving forward innovative approaches and ideas to understand and address complex behavioural problems in new ways.

  • Effectively communicating and disseminating actionable insights to bring about evidence-based change and maximise impact of the team's work.

  • Managing other staff, providing leadership, advice and support and using your technical expertise to build capability across the team.

    Please note that we are also recruiting for similar roles at different grade levels. If you are uncertain which grade would be the best fit for your experience and skills, please contact the vacancy holder who will be able to advise.

    Person Specification

    The successful candidate will be able to meet the following essential criteria:

    1. Strong understanding of behavioural insights theory and proven track record of applying it to address real world problems.

    2. Experience of leading on and managing a programme of research with a behaviour change element.

    3. Excellent written and verbal communication skills and the ability to influence, persuade and land insights effectively.

    4. Sound understanding of qualitative and quantitative evaluation approaches and experience of using mixed research methods to produce robust evidence (this may include post-graduate research).

    5. Strong stakeholder management skills and ability to negotiate confidently with staff at all levels of seniority.

    6. Experience of managing individuals/ teams and collaborating across business areas and/ or disciplines.

    7. A degree in behavioural science or a related discipline:

    - Related disciplines include psychology, cognitive science, sociology, economics, political science, social research, or another degree with a behavioural element.
    - We can be flexible about the degree requirement if a candidate has significant relevant work experience. Please contact the vacancy holder for more information.

    In addition, we consider it desirable for the candidate to demonstrate at least some of the following criteria. Please note that we do not expect candidates to demonstrate all of these criteria, and the successful applicant will be supported to develop their skills once in post:

  • Ability in visual design, prototyping, and/or interaction design.

  • Experience of qualitative research, such as focus groups, depth interviews, or digital User Research.

  • Ability in statistics, including inferential analyses and/or linear and logistic regressions.

  • Understanding of segmentation, machine learning, or predictive modelling.

  • Knowledge about tax administration or financial decision making.

  • Understanding of policy and/or operational processes within government.

  • Experience using project management tools and techniques.

  • Experience with any of the following software packages:
    Digital data tools: Google Analytics, Splunk
    Statistical analysis: SAS, SPSS, Stata, R
    Visual design: Adobe Creative Cloud
    General: Microsoft Office Suite


    A degree in a relevant discipline (listed in job description). Exceptions can be made if applicants have significant relevant work experience.


    We'll assess you against these behaviours during the selection process:
    • Leadership
    • Communicating and Influencing



  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension

    If you are applying for a role in an office within a regional center location or a transitional or specialist site, then the following may apply: Daily Travel Assistance will be available for this role, provided the successful applicant is a current HMRC employee and meets the eligibility requirements outlined in the department's Daily Travel Assistance guidance.

    Things you need to know


    Successful candidates must pass a disclosure and barring security check.

    Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check .

    Selection process details

    This vacancy is using Success Profiles , and will assess your Behaviours, Strengths and Experience.

    We have taken steps to ensure that the recruitment process is as accessible and straightforward as possible. There isn't a "typical candidate" that we are looking for, and we welcome applicants of all backgrounds and interests who meet the minimum essential criteria.

    Sift and interview dates as well as the interview location to be confirmed.

    The process will consist of an initial sift followed by an interview for shortlisted candidates.

    At the sift stage, you will be asked to submit the following:

    1. An anonymised CV
    2. A 500-word statement of suitability addressing how you meet the essential criteria.
    3. A 500-word report summarising a project or programme of work you have delivered which used behavioural insight to address a policy or operational challenge.

    Further information about the requirements will be available once you start your application.

    Candidates who successfully proceed to the interview stage will be asked to give a short presentation on the project or programme described in their application

    In addition, they will be assessed on their Strengths, and the following Civil Service Behaviours:

    1. Making Effective Decisions
    2. Communicating and Influencing
    3. Working Together

    More information can be found in the Civil Service Behaviours Framework and the Civil Service Strengths Dictionary.

    Feedback will only be provided if you attend an interview.

    Further Information

    Any move to HMRC will mean you will no longer be able to carry on claiming childcare vouchers.

    A reserve list will be held for a period of 12 months from which further appointments can be made.

    Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement this will be tested as part of the selection process.

    Security Update

    If you are successful and transferring from another Government Department, we will carry out a check of your identity, nationality, and immigration status (including the right to work in the UK) and a criminal record check before confirming your appointment.

    Successful candidates must pass a Disclosure and Barring Security Check. Please note that HMRC have an exemption under the Rehabilitation of Offenders Act 1974, which enables us to make enquiries about both unspent and spent convictions.

    In November 2015, HMRC announced the next step in our ten-year modernisation programme to create a tax authority fit for the future, committing to high-quality jobs and the creation of new regional centres serving every region and nation in the UK. We set out our plans to consolidate into 13 large, modern offices, equipped with the digital infrastructure and training facilities needed to build a more highly-skilled workforce.

    These offices will be located in Glasgow, Edinburgh, Belfast, Newcastle, Leeds, Liverpool, Manchester, Nottingham, Birmingham, Bristol, Cardiff, Croydon and Stratford. There will also be a small number of specialist sites, where the work cannot be done anywhere else, in Gartcosh (near Glasgow), Telford, Ipswich, Worthing and Dover, as well as our headquarters in central London. In addition, our Welsh language service has people in specialist roles located in Porthmadog, as well as Cardiff.

    If you are recruited into an office that is not one of these locations, you will be expected, subject to HMRC's applicable policies, to move to one of these locations in the future. In some cases this will be via a transitional site. If you are not a current civil servant, you will not be eligible for financial assistance for your move to the regional centre or a transitional or specialist site.

    If you are a current HMRC employee and you joined HMRC through an advert that was advertised on or after 11/01/2017, you will not be eligible for financial assistance for your move to the regional centre or a transitional or specialist site. This is in line with the terms of your original appointment to HMRC. For more information please contact the vacancy holder.

    Terms and Conditions

    Some of HMRC Terms and Conditions of employment changed on 1st May 2013, these will apply to people who are new recruits to HMRC or who take a new job in HMRC on promotion. The document attached to this advertisement provides more information on the changes we made, please note this is not a full list of HMRC's terms and conditions. If you need to discuss how these changes might affect you, please contact the vacancy holder. For further information on terms and conditions please visit https://www.gov.uk/government/organisations/hm-revenue-customs/about/recruitment#annual-leave


    If you are currently working for an OGD and would like to consider the impact on your pay when joining HMRC, please see the attached document "Pay on Transfer from OGD" for further information.

    Reasonable adjustment
    If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

    If you need a change to be made so that you can make your application, you should:

    Contact Government Recruitment Service via hmrcrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

    Complete the "Assistance required" section in the "Additional requirements" page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional.

    New entrants are expected to join on the minimum of the pay band.

    In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstance some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-Employment.Checks@cabinetoffice.gov.uk stating the job reference number in the subject heading.

    Feedback will only be provided if you attend an interview or assessment.

    Nationality requirements

    Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here .

    Working for the Civil Service

    The Civil Service Code sets out the standards of behaviour expected of civil servants.

    We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

    The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

  • Industry
    Job Sector
    Customer Service
    Job Position
    Customer Service Advisor
    London, UK Show on map
    Post date
    Closing date

    How would you fit?

    Learn more about HM Revenue & Customs

    Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

    Articles you might like

    Other jobs in Government

    You will receive an email with link to reset your password.

    Enter your new password