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Job description

Working alongside a strategic, results driven and fun in-house PR team you will help to deliver a winning PR strategy for online fashion brand asos.com. 

What you'll be doing...
  • Communication with all consumer media including Press, TV, Radio and online
  • Working closely with the Womenswear Press Manager to drive proactive coverage across all business area, including a focus on ASOS Curve, Petite, Tall, Maternity and 4505 (Activewear)
  • Working closely with the international press officer to ensure Womenswear press communications, product and assets are circulated globally
  • Point of contact for junior designers, buyers, marketing etc
  • Overseeing sample flow and distribution from buying and design teams for PR usage
  • Maintaining PR Showroom and co-ordinating showroom appointments with key press
  • Manage the production of seasonal press events and PR launches
  • Lead creation of press releases and press communications
  • Monitoring media on a day-to-day basis as per your targets, making sure results are consistently growing
  • Other reasonable duties as required by the Company

What success looks like:
  • Commercially aware
  • A genuine love of fashion and popular culture
  • Keen interest in marketing, PR and e-retail
  • Hard working and self-motivated
  • Boundless energy and creativity
  • Friendly and approachable
  • Onli...

Before you apply, we encourage you to learn more about ASOS

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

Articles you might like

  • Online PR savvy
  • Willing to ˜go the extra mile

We'd love to meet someone with...

  • A degree, ideally in communications or a related area
  • At least 3 years PR experience in a fast paced fashion environment.
  • An expanding book of fashion, lifestyle, influencer and VIP contacts
  • Project management - ability to drive small scale projects from concept to realisation
  • Able to use Word, Excel, internet and email software packages and standard office equipment
  • Good, fluent English writing style, with excellent spelling and grammar
  • Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
  • Numerate: at least GCSE Grade C or above
  • Able to effectively prioritise workload and meet deadlines
  • Able to set up systems to organise and manage administrative work
  • Confident and able to build good working relationships over the telephone, in person and by email


Job Sector
Job Position
London, UK Show on map
Post date
Closing date

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