HMRC has one of the largest and busiest press offices in Government, and we are recognised as running one of the top communications operations in Whitehall. Whether we're promoting new policies or explaining our work to tackle tax avoidance and evasion the press office is HMRC's reputational front-line.
Social and digital media plays a large role in how news and information about the department is shared and how people are informed about HMRC and the tax system itself. We're looking for a press and social media officer to join our dynamic and friendly team to deliver digital communications and be the eyes and ears of press office in the digital world. You will work with HMRC's senior leadership and communications colleagues to identify opportunities to promote and defend HMRC operations and policies in the digital space.
You will be required to work across the press office and the social media team, managing the content and governance of HMRC's corporate channels. This means we work seamlessly with the Marketing, Press Office, Social Media and External Affairs teams to produce well planned, creative and effective government campaigns aimed at changing customer behaviour and encouraging channel shift.
Provide a specialist press and social media function to the press office.
Accountable as part of the press office team to deliver sound advice to officials and ministers on handling of HMRC issues, proactively or reactively.
Before you apply, we encourage you to learn more about HM Revenue & Customs
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Contributing to digital media communications strategies, especially with respect to supporting major press announcements, including creating content
developing and maintaining HMRC digital channels, including: - online news publishing of corporate news announcements to GOV.UK - maintaining the social media newsroom Mynewsdesk and uploading news releases, blogs, pictures and videos - Flickr - Audioboom
managing the HMRC press office Twitter account, including: - promotion of press releases, both regional and national, and sharing these with the correct contacts - dealing with any media queries or requests for clarification which come in from journalists on Twitter - developing visual content for press stories, both reactive and proactive
day-to-day social media monitoring and listening for breaking news stories
working closely with the social media team to compile strong OASIS driven plans for the social media element of announcements
providing social media handling advice to officials, directors and other senior staff
identifying opportunities to promote departmental messages via social media
evaluation/analysis on social media channels
liaising with social media colleagues on HMRC's Facebook and LinkedIn accounts
dealing with day-to-day media queries on a range of issues
taking part in the out-of-hours duty rota
looking for opportunities to expand and enhance HMRC's digital media presence and output
conduct training and upskilling with press officers on new digital media developments.
Key interactions: All Corporate Communication Teams Network of Communications Business Partners Other Government press office and digital colleagues Media - national, regional, trade and professional publications Social Customer Support team Business Customer & Strategy team
Willing to undertake communications professional body membership and qualification once in post (if not already held).
Previous experience of working as a journalist or in social media.
We'll assess you against these behaviours during the selection process:
Seeing the Big Picture
Delivering at Pace
Making Effective Decisions
Civil Service pension schemes may be available for successful candidates.
If you are applying for a role in an office within a regional centre location or a transitional or specialist site, then the following may apply: Daily Travel Assistance will be available for this role, provided the successful applicant is a current HMRC employee and meets the eligibility requirements outlined in the department's Daily Travel Assistance guidance.
Things you need to know
Successful candidates must pass a disclosure and barring security check.
Successful candidates must pass basic security checks .
Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules .
If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.
Selection process details
This vacancy is using Success Profiles , and will assess your Behaviours, Strengths and Experience.
An initial sift based on behaviour 1 may be held if a large number of applications are received.
If your application progresses to a full sift, all behaviours will then be considered.
Feedback will only be provided if you attend an interview or assessment.
Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here .
Candidates in their probationary period are eligible to apply for vacancies within this department.
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.