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Job description


Key Responsibilities:
  • Responsible for creation and implementation of marketing strategy, brand building, and sales enablement tools and promotion for four media properties and associated events
    • Includes portfolio positioning plus individual strategy for each of four brands, including events
      • Communication plans: advertising, public relations, promotions
      • Creative and content: monthly promotions, creative, media kits
      • Lead Generation programs to drive advertising and event prospects as well as delegates
        • list development, messaging, measurable results
      • Trade Shows strategy
      • Research /market share
      • Hire/hire collaborate/ manage providers:
        • Demand gen experts
        • Graphic design of templates, house ads, high content
    • Manage marketing budget

Background Knowledge, Skills...

Before you apply, we encourage you to learn more about Taylor & Francis Group

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

Background Knowledge, Skills & Experience:
Essential:

  • Proven work experience as marketing director or manager, technical background to work with demand gen experts and drive measurable results, experience in working with designers to ensure effective visual communication tools. Ability write and edit content for promotion and lead gen.
  • Nimble, creative, detail oriented with an understanding of the media sales process. Ability to work in a fast-paced environment, roll up sleeves and see project through to completion.
  • Track record of success
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of CRM software and Content Management Systems
  • Familiarity with SEO/SEM and Google Analytics

Desirable:
  • Background in Consumer of B2b Media marketing and promotion to drive ad sales.

Minimum Education Level: Bachelors degree, masters degree in business marketing preferred

Background: Strategic marketing, technical background to work with demand gen agencies and drive measurable results, experience in working with designer to ensure effective visual communication tools. Content creation, and the ability to write, edit

Reporting to this position: Marketing Associate

Position reports to: Group Publisher and works with all related functional areas including, Director of Sales, Director of Client Solutions, Editorial teams as well as internal and external vendors and support

Industry
Publishing
Job Sector
Marketing & PR
Job Position
Marketing Director
City/Town
New York
Address
New York, United States Show on map
Post date
Closing date

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