Responsible for creation and implementation of marketing strategy, brand building, and sales enablement tools and promotion for four media properties and associated events
Includes portfolio positioning plus individual strategy for each of four brands, including events
Communication plans: advertising, public relations, promotions
Creative and content: monthly promotions, creative, media kits
Lead Generation programs to drive advertising and event prospects as well as delegates
list development, messaging, measurable results
Trade Shows strategy
Research /market share
Hire/hire collaborate/ manage providers:
Demand gen experts
Graphic design of templates, house ads, high content
Manage marketing budget
Background Knowledge, Skills...
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belongs. We’re determined to build a better, more connected world for everyone.
Proven work experience as marketing director or manager, technical background to work with demand gen experts and drive measurable results, experience in working with designers to ensure effective visual communication tools. Ability write and edit content for promotion and lead gen.
Nimble, creative, detail oriented with an understanding of the media sales process. Ability to work in a fast-paced environment, roll up sleeves and see project through to completion.
Track record of success
Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
In-depth knowledge of CRM software and Content Management Systems
Familiarity with SEO/SEM and Google Analytics
Background in Consumer of B2b Media marketing and promotion to drive ad sales.
Minimum Education Level: Bachelors degree, masters degree in business marketing preferred
Background: Strategic marketing, technical background to work with demand gen agencies and drive measurable results, experience in working with designer to ensure effective visual communication tools. Content creation, and the ability to write, edit
Reporting to this position: Marketing Associate
Position reports to: Group Publisher and works with all related functional areas including, Director of Sales, Director of Client Solutions, Editorial teams as well as internal and external vendors and support