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Job description

Responsible for EY's external employer brand to attract and recruit over 4,000 hires annually.

Responsibilities:
  • Overall responsibility for the marketing strategy for our external employer brand for the UK Firm ( UKI, PAS, FSO, BDC, Ireland ), includes developing core messages, high profile multi-channel campaigns, partnerships and sponsorships. Deliver brand campaigns to a broad range of audiences including school students, parents, teachers, university students, experienced hire and key external influencers
  • Create, develop and deliver bold B2C marketing campaigns that strengthen EY's brand and supports the vision to be seen as a dynamic and forward thinking employer.
  • Lead the brand and attraction team including regional structure, development, headcount management, recruitment plan and workload allocation. Create a culture of trust and empowerment within the team to achieve better results and reduce attrition of high performers.
  • Drive innovation by empowering the branding team to utilise new technology, be bold and push boundaries to achieve better results, drive efficiencies and KPIs whilst being true to EY's global brand and purpose
  • Accountable for the management of MSL, comms agency to ensure consistent, quality outputs, service delivery and commercial performance. Manage all contract negotiations. Management of other 3 rd parties, all external suppliers and media....

Before you apply, we encourage you to learn more about EY

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

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  • Accountable for the management of MSL, comms agency to ensure consistent, quality outputs, service delivery and commercial performance. Manage all contract negotiations. Management of other 3 rd parties, all external suppliers and media.
  • Apply multi-channel consumer techniques to drive innovation and amplify brand, delivering 130k direct applications and 600k unique visitors to our Careers Hub
  • Design and implement D&I marketing strategies to achieve our KPIs for gender, BAME and social mobility and strengthen and support our D&I external brand
  • Re-positioning our employer brand and developing our strategy to support new ways of working including contractors, school leavers and apprentices
  • Continuously develop audience insights and apply to our marketing approach, campaigns and content. Sharing the insights across wider talent functions to inform our future talent initiatives.
  • Work closely with Ireland, FSO, EMEIA, Global, EY Foundation to influence key talent campaigns, share UK strategy and content for teams to repurpose
  • Talent imperative - write, develop and align our future people proposition for the UK firm, work across the talent functions to align and engage key stakeholders. Develop Future skills content and campaign to support new direction for EY.
  • Develop and drive forward the firm's digital strategy, technology and innovation agenda by developing technology careers proposition and an award winning social media strategy and multi-channel content.
  • Create and develop a consistent and engaging 'people story' for EY by working closely with internal comms and external comms.
  • Writing presentations and developing video content for leadership team including Dan Richards and Maggie Stilwell - RLT, ELT, external conferences
  • Contribute to the leadership of the wider recruitment team including developing strategy, defining objectives for scorecard, team engagement and deliver counselling family sessions.
  • Support wider talent initiatives - flexible working, Gignow, internal engagement, BBWW, apprenticeships, technology brand
Person:
  • Deep marketing, recruitment, employer brand experience with a minimum of 10 years subject matter expertise in professional services organisations.
  • Significant experience of all aspects of people marketing including strategy, brand development, communications, digital, talent comms and behavioral science
  • Confident and driven, balances creativity with a practical delivery mind-set.
  • Demonstrates personal credibility and industry knowledge to influence, challenge and drive change.
  • Ability to navigate large, complex matrixed organizations - think broadly to quickly understand priorities, join the dots and create compelling campaigns
  • Excellent judgement and confident decision making, whist managing risk
  • Deep understanding of audience and behavioral science
  • Ability to build high quality, sustainable relationships across many functions and levels within the organization
  • Significant experience of leading, developing and managing teams
  • Confident communication style with the ability to simplify complex messages to be relevant to audience
  • Passion for communications and people engagement
#LI-P

Qualifications:
.
Job Sector
Marketing & PR
Job Position
Brand Management
City/Town
London
Address
London, UK Show on map
Post date
Closing date

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