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Job description



Digital Marketing Manager - ECS UK Grade E



The Digital Marketing Manager will play a crucial role in our new customer acquisition strategy over the coming years. You will be responsible for planning, forecasting and executing digital channels such as paid and organic search, display, mobile app and other channels that will be tested and developed to achieve acquisition and lead gen targets for the year.

For the digital channels this role will be accountable for, you will:

  • Define the strategy from campaign ideation, creative execution, media planning and evaluation
  • Collaborate with ecommerce team to ensure end-to-end customer journey is optimised
  • Work with, manage and build effective working relationships with our best-in-class digital and creative agencies
  • Work cross functionally with Product, Design, and Analytics to test, optimize and improve customer acquisition
  • Use industry and competitor data and tools to inform activity and assess the potential of new opportunities
  • Run regular reports to analyse and track campaigns against set objectives
  • Drive innovation and identify new channels to test
  • Define KPIs and success criteria
  • Set up the campaign budgets and implement tracking solution with Dev teams and suppliers
  • Define creative requirements and coordinate with the creative agency and/or design team for production
  • Provide detailed analysis and reporting to demonstrate the impact of activity
  • Accountable for financial reconciliation and budget reporting


Requirements

Minimum 2 years of hands-on approach for running at least 2 of the following:

  • PPC
  • SEO
  • Paid Social
  • Display
  • App download campaigns

Skillsets/characteristics needed

  • Numerical/analytical approach to tasks - proficient user of excel
  • Obsessed with testing everything
  • Experience with marketing analytics tools
  • Team player - connecting and collaborating with colleagues across the business and building relationships with both internal and external teams
  • Strong communicator - challenging, collaborative and able to interact with senior stakeholders
  • Ability to work under pressure, manage and thrive on continuous change
  • Passionate and ambitious - approach ambiguity and challenges with a creative and positive outlook, knowing that there is always a way to achieve the goals set
Why choose us?
Our colleagues' health and wellbeing is a top priority for us, that's why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it's your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!

We are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.
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Job Sector
Marketing & PR
Job Position
Marketing Manager
City/Town
London
Address
London, UK Show on map
Post date
Closing date

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