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Job description

Our people make WM the inspiring organisation it is today.
At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.

WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of color, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera

There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click here.

CNN International Commercial reaches 40 million engaged users every month via our brands; CNN International, CNN Español, CNN Arabic, CNN Style and CNN Business. CNN is the home for transformative storytelling that informs, inspires and provokes a deeper understanding of our world. Ranked number one for trustworthiness and quality of content, our audience relies on us to provide them with the news they need. CNN attracts Global valuable audience across multiple verticals, such as: Politics, Business, Technology, travel, high end style content and many more.
As we enter an exciting phase where we start to put 1st party data at the forefront of our operations we are looking to recruit a highly skilled Data Manager across direct and programmatic, who has experience in operating multiple and varied data platforms, and Ad Servers. You will be responsible for commercialising large volumes of inventory throughout the globe using smart and cutting edge and audience targeting solutions.

The Job

This role will support the data strategy, ensuring optimal setup of all audience targeting solutions and optimal flow between the DMP and all monetization platforms.

The Daily
  • The delivery and optimization of audience targeted campaigns are optimised to perform and meet client goals and expectations and provide CNN with margin and profit - both programmatically and directly;
  • Acting as the conduit between research and analytics teams to bridge the view data more holistically
  • Occasionally acting as a data consultant to our key clients and agencies evangelising the data offering
  • Driving the 3 rd and 2 nd party data strategy allowing us to targeting niche audiences throughout the globe
  • Testing and integrating audience targeting solutions ensuring that the partners are set up for success
  • You will also be required to build and manage data segments, giving feedback on performance of campaigns.
  • Key performance metrics will focus on accuracy, margin / eCPM improvements, fill rate increase and operational efficiencies, thus being able to analyse large data sets from partner platforms and make timely business decisions is key to the role;
  • You will also be required to build and manage data segments, giving feedback on performance of campaigns.
  • Support the productisation of Turner audience targeting empowering the sale steams to liaise confidently with clients
  • Working on Yield/ inventory analysis, working with our strategic planning group and Yield ex to get the most out of the data
  • Day to Day Management of 3 rd party data partners

The Essentials
  • Proven experience working within the online advertising industry;
  • Knowledge of using DMP technology or a good understanding of a DMP capabilities
  • Commercial exposure to ensure understanding between ops efficiency and revenue generation.
  • Excellent understanding of DFP and similar AdServing systems
  • Working knowledge of Audience insight tools (Quantcast)

Desirable:
  • Experience in working with 1 st party data sets
  • SQL knowledge desirable
  • Good working knowledge of Privacy regulations (GDPR, CCPA)
  • Understanding of unique users ID"s and how they connect data across the ecosystem
  • Enthusiastic worker that thrives in working in a cutting edge and fast past environment;
  • Advanced Excel Skills;
  • Excellent analytical skills and high attention to detail, with the ability to analyse and extract information from a large dataset and interpret information to make business decisions.
  • Excellent Project Manager
  • Team player

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Learn more about WarnerMedia

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

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