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Job description



We're iD Mobile, the UK's fastest growing postpay mobile (MVNO) network ever. We launched in 2015, and already have over 1,000,000 postpay customers. We're pretty sure our early success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM only deals, right up to the latest smartphones from the big-name manufacturers. We're delighted about our success so far and have very ambitious plans for the future.

iD Mobile is an exciting place to work. We're a dynamic start-up, and we value innovation, imagination and creativity. If you've got a great idea, we'll help you run with it. We're passionate about finding new ways to address our customers' needs. We're a little different to other start-ups though, because we're part of Dixons Carphone PLC, Europe's leading electrical and mobile retailer. So although iD has only been going for a few years, we're part of a much bigger family.

As our CRM Manager, you'll be responsible for the set-up, delivery and optimisation of our campaigns across a personalised and segmented campaign lifecycle. You'll help to create these journeys for all PAY-Monthly, PAYG and SIMO customers. Working closely with our email and data teams, you'll lead in developing industry leading campaigns, understanding data, customer experience and A/B testing are key components to delivering a consistent, ever improving email and SMS communication journey.

Please note, this role is a 12 Month FTC

As part of this role, you'll be responsible for:

  • Support in the creation of the campaign lifecycle to correctly target customers according to key principles of CRM: right customer, right channel, right time
  • Devise acquisition, onboarding, in-life and data upsell campaigns through collaboration with Brand, Creative, Proposition and Trading, Operations and Commercial teams
  • Identify content and segment opportunities to launch new campaign to deliver incremental margin and CX improvements
  • Data creation - liaising with the Commercial and Marketing teams to validate targeted data selections
  • Campaign execution - brief in-house Email Design and external Adobe partner to build the campaigns and ensure they are as automated as possible to correctly deploy according to lifecycle
  • Reporting & analysis - Set up robust AB testing against clearly defined hypotheses, and analyse performance through BI tools to show CRM success

Desired Skills & Experience:

  • Demonstrable experience in CRM, preferably in Mobile Telco or Retail (but not essential)
  • Strong understanding of marketing and CRM principles, able to balance the needs of both the business and customer
  • Analytical techniques - analysis and exploiting customer information for campaign level successes
  • Ability to extract data from multiple sources and act on customer insight in a consumer facing role

Beyond that, we'll be with you every step of the way, enabling you to get the most out of your role. Training plans are a given, and you'll have access to additional e-learning resources to really see your career develop in the way you want. We're building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.

Learn more about Dixons Carphone

Be unique. Be authentic. However you prefer to say it, we really mean it. Our culture embraces people’s diverse perspectives and creates a positive environment where everyone belongs. We’re determined to build a better, more connected world for everyone.

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