This is an exciting opportunity to develop effective data strategies to drive improvements across our multi-channel customer communications. Being customer-focused, commercially driven and with a skill of putting insight into actionable recommendations, the role holder will support the insight driven customer communications programme. This will support the achievement of the objectives of customer retention and growth, customer lifetime value and multi-channel sales targets through continually optimised communications supported by a comprehensive testing and personalisation programme.
Who are we looking for
Experience of email testing, optimisation and personalisation
Understanding of the value of dynamic personalisation and the tailoring of content
Understanding of trigger-based email programmes
Highly organized with experience of managing complex projects
SQL experience, Cheetah Marketing Suite CRM marketing experience (desired)
Strong analytical skills - comfortable with pulling and presenting results/analysis
Commercial acumen and strategic understanding along with strong communication and influencing skills
Comfortable in fast-paced environment and self-driven to take initiative and good team player.
What You'll Do
Support the CRM customer contact strategy - Customer Journey planning to ensure we have the right trigger programmes in place and that these are constantly improved to maximise the customer journey and customer lifetime value.
Responsible for CRM communications forecasting and trade reporting - delivering accurate forecasting and timely reporting of our weekly sales-generating emails, constantly looking for ways to improve.
Responsible for supporting CRM communications testing programme to ensure that all communications are tested and optimised, including testing of communications timing, multi-channel impact, AB testing etc
Support the CRM personalization strategy - to ensure customer data is used to drive a personalised customer experience, focusing resource on where it makes the most impact on sales including using SQL to segment messaging.
Assess & identify new customer communications opportunities
Customer Journey planning experience - hands-on experience of using data and insight to constructing multi-channel customer communications for different customer segments.
Use of data to drive communications / database marketing - must be able to provide examples of experience in direct marketing targeting, selections and analysis driving increasing revenue & engagement etc
What you will get in return?
Fantastic benefits to suit your personal needs including, generous bonus, 25 day leave (buy/sell 5 extra), 3 paid volunteer days a year, excellent pension plan (10% contribution), company sharesave scheme, private medical cover, 24/7 oncall GP, discounted gym membership, BikeToWork Scheme and many more.
A flexible and agile workplace culture that rewards hard work and good performance. Chance to work for a business that has an open culture around internal career development ensuring you feel you can carve out the career you want here in Experian.
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