Job Introduction We are looking for an Audience Research Manager for a permanent JobShare, three days per week based at New Broadcasting House, London.
The position is in the News Audiences team, a department of 14 people covering some of the core disciplines of the News Group Division - News, Politics and Current Affairs, as well as supporting England, and the Nations and Regions. The post holder will be required to work across all core News Group disciplines, but will focus on understanding audiences on online, including via Voice, BBC Sounds and BBC iPlayer, and on social media. This is a job share role, working 3 days a week (21 hours) Wednesday, Thursday and Friday.
As an Audience Research Manager, you will oversee our performance measurement and audience reporting for BBC News Online while leading ad hoc projects into changing audience behaviour, expectations and attitudes. You will be using our digital measurement to tell compelling audience stories that inspire action from our stakeholders and will work to improve our understanding of audience perceptions of the quality of website and apps.
The Audience Research Manager will also spot further areas where our measurement needs to evolve and leading projects to improve our ability to make data-led decisions. You will also demonstrate an understanding of how our audiences use emerging technologies by exploring audience perceptions of the BBC's digital services.
You will demonstrate an understanding of the impact of the BBC's social media activity and test audience reactions to new online services.
Are you the right candidate?
The Audience Research Manager will be an experienced researcher, able to think proactively of ways to analyse and get the most out of existing data sources. It would be highly advantageous if the post holder has an understanding of Comscore DAX, as well as social media analytics and a range of other digital measurement tools.
You will be proficient in qualitative and quantitative research techniques and able to guide research agencies towards the best approach and output for News stakeholders. You will be happy to handle both big strategic questions and small tactical queries.
In addition to solid research skills, you must also have an interest and ability in taking the findings deeper, conscious of how the insights can be used in the business and not afraid to voice your own opinions. You will need to develop strong relationships with news stakeholders and communicate insights in a way that inspires them and informs their decision-making.
You must also be a good collaborator who can build effective working relationships, in particular with relevant colleagues in the wider News Audiences team (including World Service and GNL researchers), the Digital Analytics and Design and Engineering teams and the Audience Engagement Team within News.
This post also has line management responsibility and an interest in News and Current Affairs is also desirable.
Contract type: Permanent JobShare (21 hrs - Wed, Thu, Fri)
Location: London, NBH, W1A We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application
. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
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